The business case−concept is a deliverable created by product teams during the discovery stage of the innovation and go-to-market cycle for potential new products, services or solutions. In this SiriusDecisions Core Strategy Report, we provide a template and guidelines that product teams can use to develop and present the business case−concept.

In this brief, we describe three types of partner certification and their impact on partner productivity.

In this brief, we examine key elements of a successful onboarding program that can identify, motivate and retain new agents and brokers.

In this brief, we describe how the campaign implementation and budgeting processes work in tandem.