In this brief, we outline the SiriusDecisions Customer Lifecycle Framework, describing each of its four phases from two points of view: the company and the customer.

The evolution to a solutions go-to-market approach is a top priority for many b-to-b organizations. In this brief, we present the SiriusDecisions Solutions Model, which defines the four most common types of b-to-b offerings.

In this brief, the fourth in a series on best practices for agency project management, we outline the requirements for negotiating a statement of work (SOW) that clearly specifies a project’s scope and cost structure. 

In this brief, we outline a three-phase approach to building an internal communications dashboard that tracks internal marketing activities and impact throughout the organization.