Marketing Operations Is The Marketing Technology Department
- 18th May 2011
The numbers don’t lie: marketing organizations are embracing technology faster than ever. SiriusDecisions benchmarks show that spend on ...
Continue Reading...Summit 2011 Recap
- 13th May 2011
A big thank you to all who attended, sponsored and spoke at Summit 2011. Below is a collection of links to blogs or articles that provide some insights and data ...
Continue Reading....Trapped Thinking “Outside” the Box?
- 10th May 2011
Remember when we were kids and, after announcing to our parents that we were bored because there was “nothing to do,” we were told to “be creative.” How we hated ...
Continue Reading....Follow the Action in Scottsdale
- 2nd May 2011
Just in case you haven’t been bombarded by the tweets or emails, the SiriusDecisions 2011 Summit is this week in Scottsdale, AZ. This year’s theme is B2B Sales and Marketing: Forging a ...
Continue Reading....Always a Bridesmaid, Never a Bride: B2B Channel Engagement
- 20th April 2011
If someone is always a bridesmaid, never a bride, they never quite get the commitment they’re striving for. Our research reveals that most partner reps manage one or two key ...
Continue Reading....It’s Time To Turn Your Social Business Gaze Inward
- 15th April 2011
Organizations work hard to better interact with external constituents such as customers, partners and prospects but they generally spend far less time doing so for the audiences within their walls. ...
Continue Reading....Private Equity’s Impact on B2B Marketing
- 12th April 2011
B2B firms are no strangers to private equity and the immense financing opportunities it provides. Many start-ups and small companies — especially those in the high-tech space with high growth ...
Continue Reading....Salesforce Intends to Acquire Radian6
- 30th March 2011
This post was written by Jonathan Block and Joe Galvin. Salesforce intends to acquire social media monitoring vendor Radian6 for $326 million. Given the pace of acquisitions of social monitoring ...
Continue Reading....It’s Not Easy Being Me: The Power of a B2B Benchmark
- 29th March 2011
It’s not easy being me — or you, for that matter. When you really think about it, as individuals and organizations, we are often pulled in opposing directions. For example, ...
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