Tag Archives: Benchmark
A Modeled Approach to Marketing’s Contribution
- 28th March 2013
As we provide benchmark studies for SiriusDecisions clients, we often see organizations struggle to measure marketing’s contribution to, and influence on, sales pipeline. As a first step toward capturing these key performance indicators, we walk clients through a model that breaks down typical marketing contribution and mix based on three go-to-market strategies: direct enterprise accounts, inside commercial accounts, and small-and-medium-sized business (SMB)/channel accounts.
Continue Reading....How Valuable Is the Information Contained in Clickthrough Rates?
- 24th April 2012
Individual ad clickthrough rates are little more than noise, and certainly not something that marketers would want their decisionmaking or performance evaluation to be based on. SiriusDecisions benchmark data shows that b-to-b marketers spend up to 9 percent of their field marketing program budgets on banner ads. To measure performance, they often use clickthrough rates, since this is also the most easily tracked form of measurement.
Continue Reading....A Tale of Two Benchmarks
- 27th March 2012
Here’s a tale of two benchmarks, both SiriusDecisions customers. We recently benchmarked their marketing and sales budgets; both have annual revenue of less than $50 million, are primarily software vendors, ...
Continue Reading....The HubSpot Benchmarks Application: Worth a Look
- 12th July 2011
Metrics are only valuable when there is a source or sources to compare the metric against. In the case of B2B marketers, these sources may include previous measurements of campaign ...
Continue Reading....Marketing Operations Is The Marketing Technology Department
- 18th May 2011
The numbers don’t lie: marketing organizations are embracing technology faster than ever. SiriusDecisions benchmarks show that spend on technology has more than doubled in the last two years, from an ...
Continue Reading....Private Equity’s Impact on B2B Marketing
- 12th April 2011
B2B firms are no strangers to private equity and the immense financing opportunities it provides. Many start-ups and small companies — especially those in the high-tech space with high growth ...
Continue Reading....It’s Not Easy Being Me: The Power of a B2B Benchmark
- 29th March 2011
It’s not easy being me — or you, for that matter. When you really think about it, as individuals and organizations, we are often pulled in opposing directions. For example, ...
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