Tag Archives: Brand Monitoring
Is Branding a Smart Investment for Your Organization?
- 31st May 2012
- Ona Koehler
Investment in branding appears likely to provide the highest return for purchases that, while deemed of moderate importance, are highly complex – and involve intangible products or are being made by small companies.
Continue Reading....A Very “Pinteresting” Potential Referral Engine
- 1st March 2012
- Erin Estep
Pinterest is popping up in social media discussions everywhere, despite the fact that it’s still not available for widespread use (invitation or wait-list only). Why? And, perhaps even more importantly, why should the B2B marketing community care? Keep reading.
Continue Reading....The Future of B2B Public Relations
- 24th August 2011
- Erin Estep
A few months back, I was participating in an onsite client workshop during which the topic of social media was broached and a public relations (PR) manager urgently inquired, “How ...
Continue Reading....Trapped Thinking “Outside” the Box?
- 10th May 2011
- Erin Estep
Remember when we were kids and, after announcing to our parents that we were bored because there was “nothing to do,” we were told to “be creative.” How we hated ...
Continue Reading....Salesforce Intends to Acquire Radian6
- 30th March 2011
- Jonathan Block
This post was written by Jonathan Block and Joe Galvin. Salesforce intends to acquire social media monitoring vendor Radian6 for $326 million. Given the pace of acquisitions of social monitoring ...
Continue Reading....All Social Media Monitoring Solutions Are Not Created Equal
- 30th September 2010
- Jonathan Block
I’ve advocated before that monitoring is a critical foundational element to any social media strategy. The list of available solutions for social media monitoring expands daily, but the features and ...
Continue Reading....Subscribe by Email
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Our Analysts
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Three Problems With Product Roadmaps
A product roadmap is an important strategic framework that provides direction and guidance to internal and external stakeholders. It provides a plan for how the product's vision will be realized and reflects strategic priorities including specific market segments and customer needs. However, while there’s general agreement that preparing a roadmap is important, the reality is that often roadmaps are not as effective in practice. The problems generally fall into one of three categories.
- 21st November 2012
- 7981 views
-
Five Myths About Account-Based Marketing
It must be something in the spring air, but lately SiriusDecisions clients are coming to us with lots and lots of questions about account-based marketing (ABM). ABM is a broad category, including everything from one-to-one marketing to named accounts to customer marketing.
- 1st May 2012
- 7838 views
-
Six 2013 Predictions for Marketing Automation
In my last post, I discussed how the marketing automation platform (MAP) space has evolved during the last 12 months. This week, I present six ways SiriusDecisions predicts the MAP market will evolve during the next 12 months. I have broken these into three broad categories – marketplace dynamics, MAP technology and customer usage.
- 9th October 2012
- 7472 views
-
Prepare Your Reps for Improvisation
I recently watched one of my all-time favorite comedies, the 1984 classic This Is Spinal Tap, a “rockumentary” following the fictitious band Spinal Tap as it tours the U.S. desperately looking to regain its lost popularity. Rob Reiner starred and directed a cast that included Harry Shearer, Christopher Guest and Michael McKean, all famous for their comic improvisation. Most of the movie was ad-libbed; the actors were given rough outlines instead of scripts to memorize for their scenes and simply worked off each other. The talent and skill of this ensemble resulted in one very funny movie. The job of sales enablement, to a degree, is to prepare reps for improvisation. I’m not talking about showing up on sales calls and making things up off their top off their heads – but the ability to spontaneously adapt and react to whatever happens on a call and with a buyer.
- 21st May 2013
- Jim Ninivaggi
-
Maybe You Already Have Enough Data for Analytics: Part II: More Insight With Touch Analysis
In my last post, I described marketing touch analysis and how to use this information to “do more of what works, and less of what doesn’t.” Today, I add more variety to the approach and explain how to gain better insight into the effectiveness of your marketing tactics. I promise to keep the rocket science out of this discussion to help you better understand what this stuff is and how it can help you with your work. There are pragmatic ways you can take advantage of these techniques without a staff of scientists.
- 20th May 2013
- Craig Moore
-
Reflections on Summit 2013 Through a Sales Enablement Lens
Last week, SiriusDecisions hosted more than 1,500 attendees at our annual Summit, held at the Manchester Grand Hyatt in San Diego. As a new member of the SiriusDecisions team, it was a wonderful experience to watch my colleagues in action as they presented our latest research and insights to the entire crowd. The presentations covered a wide range of topics important to b-to-b marketing, sales and product leaders, from the rearchitected waterfall to the unified integration model. But sprinkled throughout each presentation was a subject that is near and dear to me – sales enablement. As I made the rounds and introduced myself, the conversation consistently turned to sales enablement, even before I mentioned that I cover this area. Here are my answers to three of the questions I encountered most often during those discussions:
- 17th May 2013
- Edge Coble
-
Five Myths About Account-Based Marketing
It must be something in the spring air, but lately SiriusDecisions clients are coming to us with lots and lots of questions about account-based marketing (ABM). ABM is a broad category, including everything from one-to-one marketing to named accounts to customer marketing.
- 1st May 2012
- 13 comments
-
Don’t Do Personas for Personas’ Sake
Formed by combining demographic attributes with preferences, personas embody a type of buyer. A frequent misconception I see as an analyst is when companies presume they should do personas simply ...
- 11th May 2012
- 8 comments
-
Making the Case for Teleprospecting
At SiriusDecisions Summit 2012, we revealed our updated demand waterfall, and in the process clarified the important role the teleprospecting function plays in demand creation. Many organizations, however, are just beginning to make the case for incorporating a teleprospecting team (internal or outsourced) into their demand creation efforts.
- 15th June 2012
- 8 comments
-
Three Problems With Product Roadmaps
A product roadmap is an important strategic framework that provides direction and guidance to internal and external stakeholders. It provides a plan for how the product's vision will be realized and reflects strategic priorities including specific market segments and customer needs. However, while there’s general agreement that preparing a roadmap is important, the reality is that often roadmaps are not as effective in practice. The problems generally fall into one of three categories.
- 21st November 2012
- 7981 views
-
Five Myths About Account-Based Marketing
It must be something in the spring air, but lately SiriusDecisions clients are coming to us with lots and lots of questions about account-based marketing (ABM). ABM is a broad category, including everything from one-to-one marketing to named accounts to customer marketing.
- 1st May 2012
- 7838 views
-
Six 2013 Predictions for Marketing Automation
In my last post, I discussed how the marketing automation platform (MAP) space has evolved during the last 12 months. This week, I present six ways SiriusDecisions predicts the MAP market will evolve during the next 12 months. I have broken these into three broad categories – marketplace dynamics, MAP technology and customer usage.
- 9th October 2012
- 7472 views
-
Prepare Your Reps for Improvisation
I recently watched one of my all-time favorite comedies, the 1984 classic This Is Spinal Tap, a “rockumentary” following the fictitious band Spinal Tap as it tours the U.S. desperately looking to regain its lost popularity. Rob Reiner starred and directed a cast that included Harry Shearer, Christopher Guest and Michael McKean, all famous for their comic improvisation. Most of the movie was ad-libbed; the actors were given rough outlines instead of scripts to memorize for their scenes and simply worked off each other. The talent and skill of this ensemble resulted in one very funny movie. The job of sales enablement, to a degree, is to prepare reps for improvisation. I’m not talking about showing up on sales calls and making things up off their top off their heads – but the ability to spontaneously adapt and react to whatever happens on a call and with a buyer.
- 21st May 2013
- Jim Ninivaggi
-
Maybe You Already Have Enough Data for Analytics: Part II: More Insight With Touch Analysis
In my last post, I described marketing touch analysis and how to use this information to “do more of what works, and less of what doesn’t.” Today, I add more variety to the approach and explain how to gain better insight into the effectiveness of your marketing tactics. I promise to keep the rocket science out of this discussion to help you better understand what this stuff is and how it can help you with your work. There are pragmatic ways you can take advantage of these techniques without a staff of scientists.
- 20th May 2013
- Craig Moore
-
Reflections on Summit 2013 Through a Sales Enablement Lens
Last week, SiriusDecisions hosted more than 1,500 attendees at our annual Summit, held at the Manchester Grand Hyatt in San Diego. As a new member of the SiriusDecisions team, it was a wonderful experience to watch my colleagues in action as they presented our latest research and insights to the entire crowd. The presentations covered a wide range of topics important to b-to-b marketing, sales and product leaders, from the rearchitected waterfall to the unified integration model. But sprinkled throughout each presentation was a subject that is near and dear to me – sales enablement. As I made the rounds and introduced myself, the conversation consistently turned to sales enablement, even before I mentioned that I cover this area. Here are my answers to three of the questions I encountered most often during those discussions:
- 17th May 2013
- Edge Coble
-
Five Myths About Account-Based Marketing
It must be something in the spring air, but lately SiriusDecisions clients are coming to us with lots and lots of questions about account-based marketing (ABM). ABM is a broad category, including everything from one-to-one marketing to named accounts to customer marketing.
- 1st May 2012
- 13 comments
-
Don’t Do Personas for Personas’ Sake
Formed by combining demographic attributes with preferences, personas embody a type of buyer. A frequent misconception I see as an analyst is when companies presume they should do personas simply ...
- 11th May 2012
- 8 comments
-
Making the Case for Teleprospecting
At SiriusDecisions Summit 2012, we revealed our updated demand waterfall, and in the process clarified the important role the teleprospecting function plays in demand creation. Many organizations, however, are just beginning to make the case for incorporating a teleprospecting team (internal or outsourced) into their demand creation efforts.
- 15th June 2012
- 8 comments
-
Three Problems With Product Roadmaps
A product roadmap is an important strategic framework that provides direction and guidance to internal and external stakeholders. It provides a plan for how the product's vision will be realized and reflects strategic priorities including specific market segments and customer needs. However, while there’s general agreement that preparing a roadmap is important, the reality is that often roadmaps are not as effective in practice. The problems generally fall into one of three categories.
- 21st November 2012
- 7981 views
-
Five Myths About Account-Based Marketing
It must be something in the spring air, but lately SiriusDecisions clients are coming to us with lots and lots of questions about account-based marketing (ABM). ABM is a broad category, including everything from one-to-one marketing to named accounts to customer marketing.
- 1st May 2012
- 7838 views
-
Six 2013 Predictions for Marketing Automation
In my last post, I discussed how the marketing automation platform (MAP) space has evolved during the last 12 months. This week, I present six ways SiriusDecisions predicts the MAP market will evolve during the next 12 months. I have broken these into three broad categories – marketplace dynamics, MAP technology and customer usage.
- 9th October 2012
- 7472 views
-
Prepare Your Reps for Improvisation
I recently watched one of my all-time favorite comedies, the 1984 classic This Is Spinal Tap, a “rockumentary” following the fictitious band Spinal Tap as it tours the U.S. desperately looking to regain its lost popularity. Rob Reiner starred and directed a cast that included Harry Shearer, Christopher Guest and Michael McKean, all famous for their comic improvisation. Most of the movie was ad-libbed; the actors were given rough outlines instead of scripts to memorize for their scenes and simply worked off each other. The talent and skill of this ensemble resulted in one very funny movie. The job of sales enablement, to a degree, is to prepare reps for improvisation. I’m not talking about showing up on sales calls and making things up off their top off their heads – but the ability to spontaneously adapt and react to whatever happens on a call and with a buyer.
- 21st May 2013
- Jim Ninivaggi
-
Maybe You Already Have Enough Data for Analytics: Part II: More Insight With Touch Analysis
In my last post, I described marketing touch analysis and how to use this information to “do more of what works, and less of what doesn’t.” Today, I add more variety to the approach and explain how to gain better insight into the effectiveness of your marketing tactics. I promise to keep the rocket science out of this discussion to help you better understand what this stuff is and how it can help you with your work. There are pragmatic ways you can take advantage of these techniques without a staff of scientists.
- 20th May 2013
- Craig Moore
-
Reflections on Summit 2013 Through a Sales Enablement Lens
Last week, SiriusDecisions hosted more than 1,500 attendees at our annual Summit, held at the Manchester Grand Hyatt in San Diego. As a new member of the SiriusDecisions team, it was a wonderful experience to watch my colleagues in action as they presented our latest research and insights to the entire crowd. The presentations covered a wide range of topics important to b-to-b marketing, sales and product leaders, from the rearchitected waterfall to the unified integration model. But sprinkled throughout each presentation was a subject that is near and dear to me – sales enablement. As I made the rounds and introduced myself, the conversation consistently turned to sales enablement, even before I mentioned that I cover this area. Here are my answers to three of the questions I encountered most often during those discussions:
- 17th May 2013
- Edge Coble
-
Five Myths About Account-Based Marketing
It must be something in the spring air, but lately SiriusDecisions clients are coming to us with lots and lots of questions about account-based marketing (ABM). ABM is a broad category, including everything from one-to-one marketing to named accounts to customer marketing.
- 1st May 2012
- 13 comments
-
Don’t Do Personas for Personas’ Sake
Formed by combining demographic attributes with preferences, personas embody a type of buyer. A frequent misconception I see as an analyst is when companies presume they should do personas simply ...
- 11th May 2012
- 8 comments
-
Making the Case for Teleprospecting
At SiriusDecisions Summit 2012, we revealed our updated demand waterfall, and in the process clarified the important role the teleprospecting function plays in demand creation. Many organizations, however, are just beginning to make the case for incorporating a teleprospecting team (internal or outsourced) into their demand creation efforts.
- 15th June 2012
- 8 comments
-
Three Problems With Product Roadmaps
A product roadmap is an important strategic framework that provides direction and guidance to internal and external stakeholders. It provides a plan for how the product's vision will be realized and reflects strategic priorities including specific market segments and customer needs. However, while there’s general agreement that preparing a roadmap is important, the reality is that often roadmaps are not as effective in practice. The problems generally fall into one of three categories.
- 21st November 2012
- 7981 views
-
Five Myths About Account-Based Marketing
It must be something in the spring air, but lately SiriusDecisions clients are coming to us with lots and lots of questions about account-based marketing (ABM). ABM is a broad category, including everything from one-to-one marketing to named accounts to customer marketing.
- 1st May 2012
- 7838 views
-
Six 2013 Predictions for Marketing Automation
In my last post, I discussed how the marketing automation platform (MAP) space has evolved during the last 12 months. This week, I present six ways SiriusDecisions predicts the MAP market will evolve during the next 12 months. I have broken these into three broad categories – marketplace dynamics, MAP technology and customer usage.
- 9th October 2012
- 7472 views
-
Prepare Your Reps for Improvisation
I recently watched one of my all-time favorite comedies, the 1984 classic This Is Spinal Tap, a “rockumentary” following the fictitious band Spinal Tap as it tours the U.S. desperately looking to regain its lost popularity. Rob Reiner starred and directed a cast that included Harry Shearer, Christopher Guest and Michael McKean, all famous for their comic improvisation. Most of the movie was ad-libbed; the actors were given rough outlines instead of scripts to memorize for their scenes and simply worked off each other. The talent and skill of this ensemble resulted in one very funny movie. The job of sales enablement, to a degree, is to prepare reps for improvisation. I’m not talking about showing up on sales calls and making things up off their top off their heads – but the ability to spontaneously adapt and react to whatever happens on a call and with a buyer.
- 21st May 2013
- Jim Ninivaggi
-
Maybe You Already Have Enough Data for Analytics: Part II: More Insight With Touch Analysis
In my last post, I described marketing touch analysis and how to use this information to “do more of what works, and less of what doesn’t.” Today, I add more variety to the approach and explain how to gain better insight into the effectiveness of your marketing tactics. I promise to keep the rocket science out of this discussion to help you better understand what this stuff is and how it can help you with your work. There are pragmatic ways you can take advantage of these techniques without a staff of scientists.
- 20th May 2013
- Craig Moore
-
Reflections on Summit 2013 Through a Sales Enablement Lens
Last week, SiriusDecisions hosted more than 1,500 attendees at our annual Summit, held at the Manchester Grand Hyatt in San Diego. As a new member of the SiriusDecisions team, it was a wonderful experience to watch my colleagues in action as they presented our latest research and insights to the entire crowd. The presentations covered a wide range of topics important to b-to-b marketing, sales and product leaders, from the rearchitected waterfall to the unified integration model. But sprinkled throughout each presentation was a subject that is near and dear to me – sales enablement. As I made the rounds and introduced myself, the conversation consistently turned to sales enablement, even before I mentioned that I cover this area. Here are my answers to three of the questions I encountered most often during those discussions:
- 17th May 2013
- Edge Coble
-
Five Myths About Account-Based Marketing
It must be something in the spring air, but lately SiriusDecisions clients are coming to us with lots and lots of questions about account-based marketing (ABM). ABM is a broad category, including everything from one-to-one marketing to named accounts to customer marketing.
- 1st May 2012
- 13 comments
-
Don’t Do Personas for Personas’ Sake
Formed by combining demographic attributes with preferences, personas embody a type of buyer. A frequent misconception I see as an analyst is when companies presume they should do personas simply ...
- 11th May 2012
- 8 comments
-
Making the Case for Teleprospecting
At SiriusDecisions Summit 2012, we revealed our updated demand waterfall, and in the process clarified the important role the teleprospecting function plays in demand creation. Many organizations, however, are just beginning to make the case for incorporating a teleprospecting team (internal or outsourced) into their demand creation efforts.
- 15th June 2012
- 8 comments
-
Three Problems With Product Roadmaps
A product roadmap is an important strategic framework that provides direction and guidance to internal and external stakeholders. It provides a plan for how the product's vision will be realized and reflects strategic priorities including specific market segments and customer needs. However, while there’s general agreement that preparing a roadmap is important, the reality is that often roadmaps are not as effective in practice. The problems generally fall into one of three categories.
- 21st November 2012
- 7981 views
-
Five Myths About Account-Based Marketing
It must be something in the spring air, but lately SiriusDecisions clients are coming to us with lots and lots of questions about account-based marketing (ABM). ABM is a broad category, including everything from one-to-one marketing to named accounts to customer marketing.
- 1st May 2012
- 7838 views
-
Six 2013 Predictions for Marketing Automation
In my last post, I discussed how the marketing automation platform (MAP) space has evolved during the last 12 months. This week, I present six ways SiriusDecisions predicts the MAP market will evolve during the next 12 months. I have broken these into three broad categories – marketplace dynamics, MAP technology and customer usage.
- 9th October 2012
- 7472 views
-
Prepare Your Reps for Improvisation
I recently watched one of my all-time favorite comedies, the 1984 classic This Is Spinal Tap, a “rockumentary” following the fictitious band Spinal Tap as it tours the U.S. desperately looking to regain its lost popularity. Rob Reiner starred and directed a cast that included Harry Shearer, Christopher Guest and Michael McKean, all famous for their comic improvisation. Most of the movie was ad-libbed; the actors were given rough outlines instead of scripts to memorize for their scenes and simply worked off each other. The talent and skill of this ensemble resulted in one very funny movie. The job of sales enablement, to a degree, is to prepare reps for improvisation. I’m not talking about showing up on sales calls and making things up off their top off their heads – but the ability to spontaneously adapt and react to whatever happens on a call and with a buyer.
- 21st May 2013
- Jim Ninivaggi
-
Maybe You Already Have Enough Data for Analytics: Part II: More Insight With Touch Analysis
In my last post, I described marketing touch analysis and how to use this information to “do more of what works, and less of what doesn’t.” Today, I add more variety to the approach and explain how to gain better insight into the effectiveness of your marketing tactics. I promise to keep the rocket science out of this discussion to help you better understand what this stuff is and how it can help you with your work. There are pragmatic ways you can take advantage of these techniques without a staff of scientists.
- 20th May 2013
- Craig Moore
-
Reflections on Summit 2013 Through a Sales Enablement Lens
Last week, SiriusDecisions hosted more than 1,500 attendees at our annual Summit, held at the Manchester Grand Hyatt in San Diego. As a new member of the SiriusDecisions team, it was a wonderful experience to watch my colleagues in action as they presented our latest research and insights to the entire crowd. The presentations covered a wide range of topics important to b-to-b marketing, sales and product leaders, from the rearchitected waterfall to the unified integration model. But sprinkled throughout each presentation was a subject that is near and dear to me – sales enablement. As I made the rounds and introduced myself, the conversation consistently turned to sales enablement, even before I mentioned that I cover this area. Here are my answers to three of the questions I encountered most often during those discussions:
- 17th May 2013
- Edge Coble
-
Five Myths About Account-Based Marketing
It must be something in the spring air, but lately SiriusDecisions clients are coming to us with lots and lots of questions about account-based marketing (ABM). ABM is a broad category, including everything from one-to-one marketing to named accounts to customer marketing.
- 1st May 2012
- 13 comments
-
Don’t Do Personas for Personas’ Sake
Formed by combining demographic attributes with preferences, personas embody a type of buyer. A frequent misconception I see as an analyst is when companies presume they should do personas simply ...
- 11th May 2012
- 8 comments
-
Making the Case for Teleprospecting
At SiriusDecisions Summit 2012, we revealed our updated demand waterfall, and in the process clarified the important role the teleprospecting function plays in demand creation. Many organizations, however, are just beginning to make the case for incorporating a teleprospecting team (internal or outsourced) into their demand creation efforts.
- 15th June 2012
- 8 comments
-
Three Problems With Product Roadmaps
A product roadmap is an important strategic framework that provides direction and guidance to internal and external stakeholders. It provides a plan for how the product's vision will be realized and reflects strategic priorities including specific market segments and customer needs. However, while there’s general agreement that preparing a roadmap is important, the reality is that often roadmaps are not as effective in practice. The problems generally fall into one of three categories.
- 21st November 2012
- 7981 views
-
Five Myths About Account-Based Marketing
It must be something in the spring air, but lately SiriusDecisions clients are coming to us with lots and lots of questions about account-based marketing (ABM). ABM is a broad category, including everything from one-to-one marketing to named accounts to customer marketing.
- 1st May 2012
- 7838 views
-
Six 2013 Predictions for Marketing Automation
In my last post, I discussed how the marketing automation platform (MAP) space has evolved during the last 12 months. This week, I present six ways SiriusDecisions predicts the MAP market will evolve during the next 12 months. I have broken these into three broad categories – marketplace dynamics, MAP technology and customer usage.
- 9th October 2012
- 7472 views
-
Prepare Your Reps for Improvisation
I recently watched one of my all-time favorite comedies, the 1984 classic This Is Spinal Tap, a “rockumentary” following the fictitious band Spinal Tap as it tours the U.S. desperately looking to regain its lost popularity. Rob Reiner starred and directed a cast that included Harry Shearer, Christopher Guest and Michael McKean, all famous for their comic improvisation. Most of the movie was ad-libbed; the actors were given rough outlines instead of scripts to memorize for their scenes and simply worked off each other. The talent and skill of this ensemble resulted in one very funny movie. The job of sales enablement, to a degree, is to prepare reps for improvisation. I’m not talking about showing up on sales calls and making things up off their top off their heads – but the ability to spontaneously adapt and react to whatever happens on a call and with a buyer.
- 21st May 2013
- Jim Ninivaggi
-
Maybe You Already Have Enough Data for Analytics: Part II: More Insight With Touch Analysis
In my last post, I described marketing touch analysis and how to use this information to “do more of what works, and less of what doesn’t.” Today, I add more variety to the approach and explain how to gain better insight into the effectiveness of your marketing tactics. I promise to keep the rocket science out of this discussion to help you better understand what this stuff is and how it can help you with your work. There are pragmatic ways you can take advantage of these techniques without a staff of scientists.
- 20th May 2013
- Craig Moore
-
Reflections on Summit 2013 Through a Sales Enablement Lens
Last week, SiriusDecisions hosted more than 1,500 attendees at our annual Summit, held at the Manchester Grand Hyatt in San Diego. As a new member of the SiriusDecisions team, it was a wonderful experience to watch my colleagues in action as they presented our latest research and insights to the entire crowd. The presentations covered a wide range of topics important to b-to-b marketing, sales and product leaders, from the rearchitected waterfall to the unified integration model. But sprinkled throughout each presentation was a subject that is near and dear to me – sales enablement. As I made the rounds and introduced myself, the conversation consistently turned to sales enablement, even before I mentioned that I cover this area. Here are my answers to three of the questions I encountered most often during those discussions:
- 17th May 2013
- Edge Coble
-
Five Myths About Account-Based Marketing
It must be something in the spring air, but lately SiriusDecisions clients are coming to us with lots and lots of questions about account-based marketing (ABM). ABM is a broad category, including everything from one-to-one marketing to named accounts to customer marketing.
- 1st May 2012
- 13 comments
-
Don’t Do Personas for Personas’ Sake
Formed by combining demographic attributes with preferences, personas embody a type of buyer. A frequent misconception I see as an analyst is when companies presume they should do personas simply ...
- 11th May 2012
- 8 comments
-
Making the Case for Teleprospecting
At SiriusDecisions Summit 2012, we revealed our updated demand waterfall, and in the process clarified the important role the teleprospecting function plays in demand creation. Many organizations, however, are just beginning to make the case for incorporating a teleprospecting team (internal or outsourced) into their demand creation efforts.
- 15th June 2012
- 8 comments