Tag Archives: Data Sources

Your Marketing Database Is Growing — Now What?

Your marketing database is growing faster than ever. Your inbound programs are taking off. You’ve found the best ways to acquire the right additional names from your favorite providers. Additional contact discovery efforts are clicking. Good for you. Now, how much thought have you put into what you’re going to do with those names?

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What B2B Marketing and Sales Can Learn From Walmart

Famous (and notorious) as a model of ruthless operational efficiency, Walmart is known for mastering just-in-time (JIT) delivery of goods – holding virtually no inventory – to extract from suppliers only what’s needed to sell. While we certainly don’t advocate that B2B marketing and sales adopt the type of adversarial vendor relationships Walmart is legendary for, its success does provide some valuable lessons.

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From Opt-Out to Opt-In: Bringing Contacts Back Into Contact

Many of our clients struggle with large opt-out lists that, while containing contacts they’ve identified as a good fit for their offers, are unable to be communicated with due to ...

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The Impact of Inbound Marketing on the Demand Creation Waterfall

We’ve conducted benchmark studies of conversion rates within the demand waterfall for many years; we update this data as market and organizational dynamics change. Historically, the characteristics that have separated ...

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Data Sources: Balance Your Portfolio

As more companies embark on account-based or named account marketing efforts, the importance of contact and account data moves front and center. The more you know about the target audience, ...

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