Tag Archives: Influencer Relations
Top Three Reasons to Use Marketing Automation for Influencer Relations
- 26th March 2013
Here are the top three reasons to use marketing automation for influencer relations.
Continue Reading....Influencers Are People, Too
- 26th July 2012
The key to success in influencing and enabling influencers lies in a persona-based approach – beginning with a simple, role-based mapping of influencers and their habitats, areas of personal and professional interest, interaction preferences, and sphere of influence. This simple research and discovery initiative can help social media and communications teams begin to rationalize the influencer universe and develop more targeted and relevant indirect programs to activate and enable influencers in a way meaningful to the organization, influencers themselves, and ultimately, buyers.
Continue Reading....Analyst Briefings Are Not Sales Calls: Four Tips for Best Results
- 16th July 2012
A successful analyst briefing shouldn’t be too stressful, but it does require some forethought to be effective. Here are four tips to consider the next time you need to brief analysts.
Continue Reading....Analyst Briefings: A Big, Scary Tactic?
- 23rd February 2012
Product managers and marketers spend a lot of time obsessing about how to raise awareness and increase market acceptance. But you would be surprised how often one of the most effective tactics, briefing industry analysts, is an afterthought. For B2B organizations, especially in the high-tech market, analysts are the conduit to hundreds of client conversations every year. Yet analyst relations (AR) and PR teams wrestle with their product teams to get them to talk to the analysts. From the resistance, you’d think you were suggesting a scenario like that played out in the horror movie “Snakes on a Plane.”
Continue Reading....The Future of B2B Public Relations
- 24th August 2011
A few months back, I was participating in an onsite client workshop during which the topic of social media was broached and a public relations (PR) manager urgently inquired, “How ...
Continue Reading....Welcome to the New World of B2B Influencers
- 4th February 2011
Most AR functions recognize that the realm of individuals that influence their buyers has expanded beyond traditional analysts and journalists. We’ve identified four classes of influencers that organizations need to ...
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