Tag Archives: Marketing Dashboard

Four Things to Consider When Automating Marketing Dashboards

Automating your marketing dashboards can mean a huge upgrade for your marketing reporting. When used well, automated marketing dashboards make marketing reports easier to produce and use, and they employ visuals that make results easier to understand. Automated dashboarding tools can do great things for organizations with mature programs for measuring marketing – but they’re not a cure-all. If you are in the process of deciding whether now is the right time to automate your marketing dashboards, here are four factors you’ll want to keep in mind.

Continue Reading....

Private Equity’s Impact on B2B Marketing

B2B firms are no strangers to private equity and the immense financing opportunities it provides. Many start-ups and small companies — especially those in the high-tech space with high growth ...

Continue Reading....

A B2B CMO New Year’s To-Do List

Instead of more new year’s predictions, we present another post on the imperatives B2B executives must address in 2011 to optimize and evolve their business: Relative Targeting. With fast-growing economies ...

Continue Reading....

Marketing Reporting: The New Crystal Ball

It’s that time again. For many marketers, planning and budget season is in full swing; that means it’s time to take a fresh look at what your marketing reporting can ...

Continue Reading....

Building a Social Media Dashboard

With social media, it’s no longer a question of can you measure, but do you. And measurements that merely communicate the number of followers and fans, and how much they ...

Continue Reading....

Marketing Reporting: Just Because You Can Doesn’t Mean You Should

We’ve all suffered through one of those conversations with an endless series of questions: “What are you doing? Why? What are you doing? Why?….” As many know, sometimes the only ...

Continue Reading....