Tag Archives: Marketing Productivity
Marketers, Go on Some Sales Calls
- 17th October 2012
At several recent SiriusDecisions customer forums, we had great groups of marketing and sales folks talking about their work with strategic accounts. At one point, a question was asked of the b-to-b marketers in the room: Do you go on sales calls? Very few said they did this regularly. My sense is that marketers in general don’t join salespeople for customer or prospect calls very often. That is a terrible shame. On the bright side, it’s not often as an analyst that I get to offer a “magic bullet” that solves lots of problems in a simple way. Now I do. Here it is: Marketers, go on some sales calls.
Continue Reading....The Five Things That B-to-B Marketers Must Know
- 25th September 2012
From the many ways buyers can easily access information, to more sophisticated data and the seemingly endless rollout of new technology enhancements, the challenges facing b-to-b marketers have never been greater. With this change has come a need for marketers to keep their skills and knowledge current. Here are five key requirements that we see as imperative for all b-to-b marketers.
Continue Reading....Back to School Time: Three B-to-B Marketing Ideas
- 21st August 2012
Every year, millions of school-age children – with freshly sharpened pencils in every backpack – get the wonderful chance to start a whole new chain of ideas and learning as they go back to school after the summer break. It’s that time again, and it’s hard not to be inspired by the potential of a new school year when it comes to reinvigorating marketing efforts. Here are a few areas smart marketers can take back to work this fall. Don’t forget to bring along some new pencils, too, for inspiration.
Continue Reading....Email Marketing: The Evolution Continues
- 4th April 2012
In 1971 computer engineer Ray Tomlinson used the Advanced Research Projects Agency Network (ARPANET) and a file transfer program called CPYNET to send what may have been the first email. Since then, email has evolved considerably — or has it? Tomlinson’s email was highly targeted, his message succinct and his audience receptive. Over 40 years later, how many b-to-b marketers can make the same claim for their emails?
Continue Reading....Skilled Marketers’ Biggest Challenge: Outdated Perceptions (Sales, Take Note)
- 14th March 2012
SiriusDecisions spends considerable time working with great marketers who are creating tremendous value for their companies. These marketers are consistently doing things that were once unheard of, including: Measuring, reporting ...
Continue Reading....Your Marketing Database Is Growing — Now What?
- 8th March 2012
Your marketing database is growing faster than ever. Your inbound programs are taking off. You’ve found the best ways to acquire the right additional names from your favorite providers. Additional contact discovery efforts are clicking. Good for you. Now, how much thought have you put into what you’re going to do with those names?
Continue Reading....Is Content the Elephant in the Analysis Room?
- 27th October 2011
It’s hard to avoid reading something about how “content is king” in B2B marketing right now, but what does that really mean and what are you supposed to do about ...
Continue Reading....Learning From Outliers
- 19th September 2011
While we’ve all become accustomed to seeing footage of coastal areas being battered by hurricanes, Irene had a surprising impact recently on the northeastern United States. Some places got hit ...
Continue Reading....Insider’s Guide to Choosing a Marketing Automation Consultant
- 19th July 2011
Pretend you are updating your kitchen, at major expense. In addition to buying stainless steel appliances, marble countertops and oak cabinets, you are knocking down two walls and installing a ...
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