Tag Archives: Social Insight
Looking for Social Media Success in All the Wrong Places
- 6th February 2013
I admit it; I haven’t been paying much attention lately to what’s happening in b-to-b social media land for the simple reason that I haven’t seen anything interesting and practical that can help our clients. Instead, I see the same people trotting out the same ideas and case studies, mainly around gaining more leads, increasing customer satisfaction and, everybody’s favorite, “driving engagement.” Do I sound jaded and cynical yet? Actually, I’m not at all. These days, I find that most innovation is happening at large tech-company clients — even some with three-letter-acronym brand names — companies that most people view as somewhat conservative.
Continue Reading....Social Media Monitoring Isn’t Dead, It Just Smells Funny
- 22nd August 2012
We’ve long advocated that monitoring and listening to social channels is the foundation of any social media strategy. Without at least a minimum understanding of how your customers, prospects, competitors and influencers use social media – and the sites they frequent – you’re at a definite disadvantage. With the availability of many free or low-cost monitoring tools, there is really no excuse not to employ some type of monitoring solution internally, even if you rely on an agency for listening. I guarantee that most of your competitors are doing social listening, regardless of how conservative or regulated you may believe your market to be. But social media monitoring alone will do little beyond give you a lot of data that still requires some level of effort to uncover the gems within. A social media monitoring tool may provide some structure and dashboards for this data, but does it provide analysis and insight to raise your level of social intelligence?
Continue Reading....Is Content the Elephant in the Analysis Room?
- 27th October 2011
It’s hard to avoid reading something about how “content is king” in B2B marketing right now, but what does that really mean and what are you supposed to do about ...
Continue Reading....Global Social Media Considerations
- 1st September 2011
Social media usage is up across the globe (particularly in Asia) as more individuals leverage social sites and tools for their jobs each day; according to our research, that includes ...
Continue Reading....Why Product Managers Should Care About Twitter
- 27th July 2011
Social media has gotten a lot of play in the last few years as the hot new marketing channel for creating awareness and generating demand. While much of the press ...
Continue Reading....What LinkedIn Knows About Marketing and Sales That You Don’t
- 22nd June 2011
LinkedIn (NYSE: LNKD) went public recently. With luck, your broker “got you in” at the $45 initial offering price, then sold the same day when it peaked above $120 (the ...
Continue Reading....Extending the Social B2B Organization Through Training
- 14th June 2011
Training is essential when organizations distribute the execution of social media among staff members. Skilled marketers and subject matter experts (SMEs) who have little trouble communicating to customers and prospects ...
Continue Reading....Why Create a B2B Communications Center?
- 21st March 2011
The need to improve the coordination of communications across an organization is driving large companies to establish communications centers that optimize the function at global, regional and business unit levels; ...
Continue Reading....Welcome to the New World of B2B Influencers
- 4th February 2011
Most AR functions recognize that the realm of individuals that influence their buyers has expanded beyond traditional analysts and journalists. We’ve identified four classes of influencers that organizations need to ...
Continue Reading....B2B Social Media By The Numbers
- 11th November 2010
We collect a large amount of data in the course of our conversations and benchmarks with clients and other B2B companies. Given the requests we receive from the market at ...
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