Top 5 Mistakes With Innovation Strategy

Note: Interested in learning more? Make sure to attend the SiriusDecisions 2014 Summit on May 21-23 in Orlando, FL. I will be presenting The SiriusDecisions Innovation Strategy Framework: One Year Later − where I’ll discuss the results of research on innovation strategy, lessons learned from organizations that have used the Innovation Strategy Framework framework for strategic planning, as well as implications for your product roadmaps, marketing and sales planning. 

Every company wants to grow, and growth comes through innovation. However, many companies struggle with innovation — not just the process itself, but the entire strategy around innovation. Through recent research, we’ve identified 5 major mistakes organizations make with their overall approach to innovation and implementing the right processes and mindset. In this infographic below, we’ve summarized the 5 mistakes and how you can overcome them.

If you’d like to learn more about how our Innovation Strategy Framework can help improve your approach to innovation, download our research brief, Introducing the Innovation Strategy Framework and view our OnDemand webcast, Innovation Strategy: Choosing the Right Products and Opportunities to Drive Company Growth.

Top 5 Mistakes With Innovation Strategy



About the Author

Jeff Lash is Research Director, Product Management, at SiriusDecisions. A recognized thought leader in product management, he has over 10 years of experience in product management, portfolio management, product development, and user/customer experience design. Follow Jeff on Twitter at @jefflash.


  • Jonas, 26th September 2013 at 1:07 pm


    This is an excellent article You just got a new follower :-)

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