- 23rd July 2013
Note: We are currently conducting a short, 4-question survey to learn how b-to-b organizations fund different types of innovation. All participants who provide their business email address will receive a summary of the research findings.
Every company wants to grow, and growth comes through innovation. However, many companies struggle with innovation — not just the process itself, but the entire strategy around innovation. Through recent research, we’ve identified 5 major mistakes organizations make with their overall approach to innovation and implementing the right processes and mindset. In this infographic below, we’ve summarized the 5 mistakes and how you can overcome them.
If you’d like to learn more about how our Innovation Strategy Framework can help improve your approach to innovation, download our research brief, Introducing the Innovation Strategy Framework and view our OnDemand webcast, Innovation Strategy: Choosing the Right Products and Opportunities to Drive Company Growth.
About the Author
Jeff Lash is Research Director, Product Management, at SiriusDecisions. A recognized thought leader in product management, he has over 10 years of experience in product management, portfolio management, product development, and user/customer experience design. Follow Jeff on Twitter at @jefflash.