May 14 – 16, 2008
Loews Lake Las Vegas Resort Henderson, Nevada

What critical linkages have high-growth organizations established between sales and marketing?
How is the value of these linkages being measured?
What strategies, processes and tools help drive tighter sales and marketing alignment?
What metrics and KPIs should leaders use to gauge the effectiveness of sales and marketing integration, and its impact on growth?

Join SiriusDecisions and top sales and marketing leaders for the third annual SiriusDecisions Summit where we’ll address these questions and more.

Growth through Integration is Summit 2008’s theme, and conference topics include:

The Role of Sales Readiness in Product and Solutions Marketing
Using Reputation to Drive the Systematic Creation of Demand
KPIs for Your Operational Dashboards
Account-Based Marketing: When to Implement
Solving the Global Programs Conundrum
Best-of-Breed Integration Technologies

To learn more or to register, contact Rebecca Barber.

DEMAND CREATION
 Demand creation is a rapidly changing area in sales and marketing today, and requires unique operational insight to ensure that all of its elements are fully optimized. This function is truly where sales and marketing meet. Key questions include:

  • How should a lead be defined?
  • What are best practices we should consider?
  • Which third-party vendors can help jumpstart our demand creation efforts?
  • How do our demand creation results compare to best-in-class organizations?


The SiriusDecisions Solution
Demand Creation Strategies (DCS)

5/14-16/2008 – Summit 2008 “Growth through Integration”

For more information or to register, contact Rebecca Barber.

6/17/2008 – Fusing Field Marketing with Sales – 11:30 am – 12:30 pm ET
6/18/2008 – Product Marketing – 11:30 am – 12:30 pm ET

To learn more or to register, contact Rebecca Barber.
April
Growth through Integration
March
Sales and Marketing in a Down Economy
February
In the Strategic Crosshairs: Channels

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