Sirius Decisions Inc

May 14 – 16, 2008
Loews Lake Las Vegas Resort Henderson, Nevada

	What critical linkages have high-growth organizations established between sales and marketing?
	How is the value of these linkages being measured?
	What strategies, processes and tools help drive tighter sales and marketing alignment?
	What metrics and KPIs should leaders use to gauge the effectiveness of sales and marketing integration, and its impact on growth?

Join SiriusDecisions and top sales and marketing leaders for the third annual SiriusDecisions Summit where we’ll address these questions and more.

Growth through Integration is Summit 2008’s theme, and conference topics include:

	The Role of Sales Readiness in Product and Solutions Marketing
	Using Reputation to Drive the Systematic Creation of Demand
	KPIs for Your Operational Dashboards
	Account-Based Marketing: When to Implement
	Solving the Global Programs Conundrum
	Best-of-Breed Integration Technologies

To learn more or to register, contact Rebecca Barber.

BEST PRACTICES
The ability to see where other companies have succeeded or failed before embarking on a similar strategy has long been a critical aspect of operational intelligence that has eluded senior sales and marketing executives. Imagine being able to answer the following questions:

Given our organization's realities, which successful organizations should we be looking to model against?
How are other organizations better integrating their sales and marketing functions?
What do best-in-class organizations budget for sales and marketing?
How do our demand creation results benchmark to best-in-class organizations?

The SiriusDecisions Solution
Executive Edge (EE)
Demand Creation Strategies (DCS)
Sales Optimization Strategies (SOS)
Sirius Events

5/14-16/2008 – Summit 2008 “Growth through Integration”

For more information or to register, contact Rebecca Barber.

	6/17/2008 – Fusing Field Marketing with Sales – 11:30 am – 12:30 pm ET
	6/18/2008 – Product Marketing – 11:30 am – 12:30 pm ET

To learn more or to register, contact Rebecca Barber.

	April Growth through Integration
	March Sales and Marketing in a Down Economy
	February In the Strategic Crosshairs: Channels