SiriusDecisions Surveys

Sales Enablement Benchmark Survey

Sales Enablement Benchmark Survey: To learn how b-to-b organizations fund, structure, measure and operate the sales enablement function, please take approximately 15 minutes to participate in SiriusDecisions’ 2013 Sales Enablement Benchmark Survey. The goal of the survey is to gain a better understanding into best practices in sales enablement. All participants who provide their business email address will receive an executive summary with key findings from the survey as well as a future invite to a webcast to review the findings (date TBD).


Innovation Strategy Survey

Innovation Strategy Survey: To learn how b-to-b organizations fund different types of innovation, please answer this short 4-question survey. The goal of this survey is to gain an understanding of how different companies structure their innovation strategy investments, and how those investment breakdowns differ by industry and company size. All participants who provide their business email address will receive a summary of the research findings.

 


2013 Content Survey

2013 Content Survey: In an age of always-on digital marketing and buyers seeking and expecting more content than ever before to fuel the decision-making process, b-to-b organizations are struggling to create enough of the right kind of content. At the same time, we know that many organizations see tremendous waste in their content repositories which are jammed with a proliferation of product-driven content that goes unused. To thank you for your participation, we will provide you with a complimentary summary of the research findings.

 



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