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SAVE THE DATE!
Summit 2011
4-6 May, 2011
Fairmont Scottsdale Resort
Scottsdale, Arizona

SiriusDecisions’ annual Summit is a unique three-day conference where SiriusDecisions analysts and top sales and marketing leaders from Fortune 500 companies and major SMBs share how b-to-b organizations are solving critical issues that hinder predictable growth. Each year, the theme focuses on aspects of how sales and marketing can, and should, intersect.

The conference is an invitation-only event that promises to be both informative and fun. It offers delegates the opportunity to receive SiriusDecisions’ latest research insights, share best practices and ideas with guest speakers, network with peers, discuss industry trends and gain the knowledge required to maximize the output of the sales and marketing functions.

A vendor showcase is also an integral component of the conference, where attendees can speak with key suppliers about their solutions to enable sales and marketing alignment, and the acceleration of predictable revenues.

Who Should Attend?

Executive Attendees	Marketing Attendees	Sales Attendees
Chief Executive Officer	VP Marketing Operations	VP Sales
Chief Marketing Officer	VP Field Marketing	VP Sales Operations
Chief Sales Officer	VP Demand Generation	VP Sales Enablement
Chief Strategy Officer	VP Product Marketing	VP Global Accounts
	VP Solutions Marketing	VP Channel Sales

Session topics have included:

The Sales and Marketing Organization of the Future
Integrating Around the Customer Buying Process
Tools and Best Practices for Building Integrated Sales Communications
Using Third-Party Tools and Services to Drive Demand Creation
The Operations Role in Integrated Sales and Marketing
Building the “Solutions” Organization
Demand Creation: The Prospect’s View
Reputation’s Real Link: Demand Creation
The SiriusDecisions Field Execution Model
Sales Readiness: From Concept to Critical
Extracting Value from Social Media

Highlights of Summit 2009