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Summit 2010
Measure. Align. Transform.
The Roadmap for High-Performance B-to-B Sales and Marketing
12-14 May, 2010
Fairmont Scottsdale Resort
Scottsdale, Arizona
Transformation. The “great recession” has changed the world economy forever, and with it,
b-to-b marketing and sales. As the economy rebounds, leading organizations already will have restructured to position their people, processes and technology to capitalize on the upturn and provide a leaner sales and marketing model for the future. Will your organization be left behind?
How are best-in-class organizations improving the ROI of their b-to-b sales and marketing efforts? What role does collaboration between the two functions play in meeting overall business objectives and revenue goals?
At SiriusDecisions’ fifth annual Summit, themed Measure. Align. Transform. The Roadmap for High-Performance B-to-B Sales and Marketing, you will join SiriusDecisions thought leaders as well as your peers to get the latest actionable guidance and insights focused on optimizing sales and marketing through alignment best practices. Delegates will leave knowing how to create systematic demand, increase sales productivity and drive revenue in a more predictable, integrated fashion. A vendor showcase is also an integral component of the conference, where attendees can speak with key suppliers about their solutions to enable sales and marketing alignment, and the acceleration of predictable revenues.
Highlights of Summit 2009
Who Should Attend?
|
CXO Attendees |
Marketing Attendees |
Sales Attendees |
|
Chief Executive Officer |
VP Marketing Operations |
VP Sales |
|
Chief Marketing Officer |
VP Field Marketing |
VP Sales Operations |
|
Chief Sales Officer |
VP Demand Generation |
VP Sales Enablement |
|
Chief Strategy Officer |
VP Product Marketing |
VP Global Accounts |
|
|
VP Solutions Marketing |
VP Channel Sales |
