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Rebecca Barber
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In the News

Press Releases

April 17, 2014
SiriusDecisions to Unveil Groundbreaking New Intelligent Growth™ Model at Summit 2014
New Model Enables Organizations to Plan Strategies for Growth and Understand the Implications for the Revenue-Facing Functions of Sales, Marketing and Product Management.

March 13, 2014
SiriusDecisions to Unveil Eight New Research Models to Grow Revenues at Summit 2014
New Models Will Help Organizations Better Execute Growth Initiatives and Enhance Performance.

March 06, 2014
Bestselling Author Malcolm Gladwell to Keynote SiriusDecisions Summit 2014
Visionary Author’s Address Will Inspire Attendees to Transform the Alignment of Sales, Marketing and Product Organizations to Elevate Performance.

February 11, 2014
SiriusDecisions Announces Its 2014 ROI Awards Call for Submissions
SiriusDecisions announced the call for submissions for its eighth annual Return on Integration (ROI) Awards series, recognizing superior sales, marketing and product alignment performance.

January 8, 2014
SiriusDecisions Receives Growth Investment from JMI Equity
SiriusDecisions announced that it has received an investment from JMI Equity, a growth equity firm focused on investing in leading software and technology-enabled services companies.

January 7, 2014
SiriusDecisions Scores Marketing Resource Management Providers in New Research Study
Comprehensive SiriusView™ report evaluates the leading marketing resource management vendors across multiple scoring dimensions.

September 12, 2013
SiriusDecisions Partners With Mass Technology Leadership Council as a Global Sponsor
SiriusDecisions announces their partnership with the Mass Technology Leadership Council as a global sponsor and congratulates client award nominees.

July 24, 2013
Adobe, PrimePay, Progress Software and SAP Recognized for Best-in-Class Channel Programs
SiriusDecisions recognizes Channel Programs of the Year in the areas of recruitment, partner sales enablement, demand creation and partner-led marketing tactics at its flagship Summit event.

May 8, 2013
SiriusDecisions Strengthens Focus on Product Marketing and Management, Announces Three New Models
SiriusDecisions unveils new capabilities at its eighth annual B-to-B Sales & Marketing Summit.

May 7, 2013
CDW, Dell, LinkedIn, Pegasystems and Siemens PLM Software Named Best in Sales, Marketing and Product Integration
Recipients of SiriusDecisions’ seventh annual Return on Integration (ROI) Awards honored at business-to-business leader’s 2013 Summit flagship event.

February 13, 2013
General Stan McChrystal to Keynote SiriusDecisions Summit
Former Commander of U.S. and International Forces in Afghanistan and Senior Fellow at Yale University’s Jackson Institute for Global Affairs to Address Delegates at 2013 Summit.

January 17, 2013
SiriusDecisions Scores Marketing Automation Platform Providers in New Research Study
Comprehensive SiriusView™ report evaluates the leading marketing automation vendors across multiple scoring dimensions.

November 8, 2012
SiriusDecisions Offers Demand Creation Best Practices Training for B-to-B Marketing and Sales Leaders
Online course covers six core concepts that every b-to-b marketing and sales professional needs to know.

June 1, 2012
Adobe, Citrix, Concur, SAP and Symantec Named Best in Sales and Marketing Integration
Recipients of SiriusDecisions’ sixth annual Return on Integration (ROI) Awards honored at business-to-business leader’s 2012 Summit flagship event.

May 8, 2012
Industry Leaders from Adobe, Citrix, Concur, SAP and Symantec Will Headline SiriusDecisions Summit 2012
SiriusDecisions, the world's leading source for business-to-business (b-to-b) sales and marketing best practice research and data, today announced that senior-level leaders from Adobe, Citrix, Concur, SAP and Symantec EMEA will be keynote speakers at the company’s Summit 2012 flagship event, to be held on May 22-24 at Arizona’s Phoenician Scottsdale Resort.

February 27, 2012
SiriusDecisions Survey Indicates Brand Misalignment Is Losing Deals for B-to-B Organizations
A recent SiriusDecisions brand management survey revealed b-to-b executives’ concern that a lack of internal brand alignment could be a drag on company growth.

December 22, 2011
SiriusDecisions Announces Theme, Agenda for Summit 2012
Seven general sessions, six breakout tracks and five guest speakers will be featured at the one event that annually brings together b-to-b sales and marketing leaders. Next May, SiriusDecisions will once again reveal the best practices employed by best-in-class organizations at the company's annual Summit flagship event.

October 5, 2011
SiriusDecisions’ Sales and Marketing Forecast for 2012: Planning Assumptions for Improving Results and Gaining Market Share
To navigate today’s turbulent economic times and the fast-changing b-to-b marketplace, strategic planning that balances proactive change and proven best practices is essential for b-to-b sales and marketing leaders. To facilitate this critical process, SiriusDecisions has once again released its annual planning assumptions.

August 8, 2011
SiriusDecisions Introduces Pipeline Acceleration Course for B-to-B Marketers
New offering is designed for marketing leaders challenged to play an impacting role in advancing the b-to-b sales process.

May 10, 2011
F5, Iron Mountain, Kronos Named Best in Sales and Marketing Integration
Recipients of SiriusDecisions’ Fifth Annual Return on Integration (ROI) Awards honored at business-to-business leader’s 2011 Summit flagship event.

May 2, 2011
SiriusDecisions Finds New Roles Taking Center Stage in B-to-B Demand Creation
Research by SiriusDecisions, the world's leading source for business-to-business (b-to-b) sales and marketing best-practice research and data, finds that rapid changes in demand creation have fostered emerging roles that will become a standard component of successful b-to-b marketing organizations.

April 4, 2011
SiriusDecisions Previews B-to-B Sales and Marketing Trends
Top analysts from SiriusDecisions, the world's leading source for business-to-business sales and marketing best-practice research and data, recently previewed key industry trends and issues that will be examined in depth at the company’s sixth annual Summit event, which will be presented to more than 600 sales and marketing leaders in Scottsdale, Ariz., on May 4-6.

March 8, 2011
Less Is More: SiriusDecisions Study Shows Stricter Lead Qualification Driving Improved Sales Results
Quality counts. That’s the key finding from SiriusDecisions’ most recent study of b-to-b marketing and sales leaders on their pipeline and forecast practices.

March 2, 2011
Industry Leaders from F5, Iron Mountain and Kronos Headline SiriusDecisions Summit 2011
Latest demand creation, pipeline diagnostics, product management, and social marketing best practice findings and frameworks to be released at SiriusDecisions’ annual b-to-b conference.

February 2, 2011
SiriusDecisions’ Product Marketing and Management Model Sets New Standard for Creating, Launching and Growing B2B Products
SiriusDecisions is well known for developing innovative B2B sales and marketing frameworks that become the talk of the industry. Now, the best-practice thought leader has unveiled a new model designed to promote optimal creation and marketing of product and solution offerings.

News Coverage

March 20, 2014
Mobile Powers Up Channel Sales And Partner Engagement - Channel Marketer Report
"Over the past 12 to 18 months, we’ve seen a growing number of channel marketing organizations move beyond simply developing leads to supporting sales through deal closure with enablement programs,” said Maria Chien, research director for Channel Marketing Strategies at SiriusDecisions.

January 7, 2013
Channel Thought Leaders, Experts Share Predictions For 2014 - Channel Marketer Report
"In 2014, we will see an increased focus on ROI, which means that channel programs will be held accountable for market development fund distribution and results metrics," states Laz Gonzalez, service director of Channel Management Strategies at SiriusDecisions.

May 1, 2013
Growing Profits with Marketing Automation - Destination CRM
"I've seen many organizations that purchased a [marketing automation] platform before thinking about the content and the programs they wanted to use with it,' states Jay Famico, an analyst at the research firm SiriusDecisions, 'and they ended up with all these capabilities that have gone unused for months because they're still getting the content prepared."

March 27, 2013
Marketing Operations Goes From Misfits To Major Players - DemandGen Report
"Marketing operations is growing into a more strategic role. The future is about understanding strategy, the business that you are in and how marketing can have an impact," stated Craig Moore, Service Director, Marketing Operations Strategies for SiriusDecisions at the recent Marketing Operations Executive Summit 2013."

March 21, 2013
At Digital Edge Live: Keynoter Jaros focuses on digital's impact on demand-gen - BtoB Magazine
"Digital is woven into the entire fabric of what we do,' said Tony Jaros, Senior Vice President of Research at SiriusDecisions, during the keynote. 'With careful planning, digital can provide meaningful, measurable and end-to-end demand impact."

January 22, 2013
Marketing Conference 2013: Shares Tips On Which Conferences Are The Best - Internet Income University
"SiriusDecisions Summit – This event is widely known as the "Woodstock of the marketing world" with some of the greatest minds in marketing coming together to share information and make decisions that affect the entire world of marketing. "

October 17, 2012
At DMA2012: B-to-B Symposium: a 'conference within a conference' - BtoB Magazine
"...One powerful message was that social media is not a panacea for all marketing needs...'The paradox is that social is not a very trusted source of information,' said Jonathan Block, VP-practice director, technology at consultancy SiriusDecisions, at a B-to-B Symposium session titled What's the Value of Social Analytics? 'It's the signal-to-noise ratio, figuring out whose opinion you should trust and who's influencing the buyer.' "

September 20, 2012
EVENT NEWS: Marketing leaders told to think outside-in - B2B Marketing
"John Neeson, Managing Director of SiriusDecisions spoke about marketing's role in sales and alignment, revealing decision makers are educating and self-serving before interacting with sales, "We need a halo over sales and marketing, and content is the currency to do this."

August 31, 2012
How To Achieve B-to-B Marketing ROI Nirvana -
"SiriusDecisions reported in their 2012 CMO survey that CMOs’ number-one concern was demonstrating ROI."

August 7, 2012
Lead Gen And Sales Enablement: Building A Strategy For Success - DemandGen Report
"The last mile of lead management -- actually picking up the phone and calling your prospect -- is increasing, but at a disproportionately lower rate. Research done by organizations such as SiriusDecisions [...] show that lead followup is still a challenge for sales teams."

July 23, 2012
Market Like Never Before -
"Back in May, I [Jonathan Becher, guest speaker for the annual May 2012 SiriusDecisions Summit] gave a talk at the SiriusDecisions 2012 annual sales & marketing summit called “Market Like Never Before.” The audience latched onto various elements of the presentation, including, “big glass buildings don’t buy software, people do” and “not everything that can be counted counts."

July 17, 2012
B2B Marketers Starting To Track Social Influence From Cold To Close - DemandGen Report
"Companies are rethinking social media to extend the value of community beyond the top of the funnel. By understanding directionally, what the buyer is interested in so they can more efficiently facilitate the discussion. “We see the social media monitoring market evolving beyond an unbalanced focus on brand monitoring to more of a social intelligence role to help understand and provide insights on the role of social within an integrated sales and marketing process,” noted Jonathan Block, Vice President and Practice Director,Technology at SiriusDecisions. "

July 16, 2012
Teleprospecting gains acceptance - BtoB Magazine
"Teleprospecting, by contrast, is “to sell the value of the next step,” he [Jason Hekl, Research Director, Demand Creation Strategies at SiriusDecisions] said, and is most useful when a company's products or services are complex."

July 10, 2012
Advanced Analytics: The Next Technology Frontier For Sales And Marketing Organizations - DemandGen Report
"Craig Moore, Service Director of Marketing Operations Strategies at SiriusDecisions, said this new crop of advanced analytics tools moves decision-makers away from manual analytics processes and towards more advanced predictive capabilities. "Business intelligence focuses on past performance," Moore stated. "Predictive analytics forecasts behavior and results in order to guide specific decisions.""

May 29, 2012
SiriusDecisions Highlights Customer Lifecycle Framework For Retention, Loyalty Optimization  - DemandGen Report
"During the SiriusDecisions Summit last week in Scottsdale, Ariz., Group Director of Data-Driven Marketing, Megan Heuer, highlighted the research firm’s Customer Lifecycle Framework and underscored the framework's four phases from two points of view: the company and the customer."

May 24, 2012
SiriusDecisions: Taking sales enablement to a higher level - BtoB Magazine
"According to a SiriusDecisions study that polled online more than 200 b2b companies in the first half of the year, 71% of respondents said sales enablement means providing sales with appropriate content and collateral material. But sales enablement is moving beyond sales assets, said Jim Ninivaggi, service director-sales enablement strategies at SiriusDecisions."

May 23, 2012
SiriusDecisions: Demand Waterfall gets an overhaul - BtoB Magazine
"The new model adds recognition of other influences on demand, including leads qualified by marketing automation programs; leads that are qualified or generated by the teleprospecting function; and leads that are generated by sales itself. "

May 23, 2012
Social media marketing surges, legacy channels impacted - BtoB Magazine
Erin Estep, service director - strategic communications management at SiriusDecisions notes, "the move [budget re-allocation] is indicative of continuing marketing refinement in coping with new channels."

May 14, 2012
The rise of account-level scoring to qualify leads - BtoB Magazine
"As nice as the vision of qualifying entire accounts instead of individuals is, there is no easy way to execute it. The business processes, rules and integrated systems necessary to qualify and track individual leads from source to close continue to challenge many organizations; so how could any company effectively manage the complexity of qualifying accounts? While the challenges are significant, many of the building blocks are in place at leading organizations that are actively planning, or currently executing, account-level qualification. These building blocks include..."

May 1, 2012
Rise Of Marketing Accountability And Targeting Highlight Need For Data Optimization Strategies - DemandGen Report
"According to Ross Graber, Research Director, Marketing Operations Strategies at SiriusDecisions, there are three significant forces that bring data management issues to the forefront of B2B marketers’ agendas..."

March 12, 2012
Email still marketing workhorse - BtoB Magazine
SiriusDecisions research director, Matt Papertsian, shares with BtoB readers that, "Email is still a very effective medium, but just like with direct mail it's about quality versus quantity."

November 7, 2011
Five things to do now with your marketing automation platform - BtoB Magazine
SiriusDecisions research analyst, Jay Famico, shares with BtoB readers five great ways to optimize the value of marketing automation platform investments.

October 21, 2011
How to avoid the high cost of the blown sales lead - Marketing Magazine
"Stressing the advantages of best-practice companies, [Ally] Motz [president & CEO, SiriusDecisions Canada] provided another eye-opening figure: the average company needs 18 leads to close one deal; a best practice company only needs five."

August 11, 2011
Exclusive B-to-B Research: Where Marketing Tech Dollars Are Going Today - Chief Marketer
New research conducted by SiriusDecisions and Chief Marketer polled more than 200 marketers from a range of organizations to show how marketers are investing in marketing operations and what benefits and challenges they're seeing along the way.

June 13, 2011
Summit: Marketing accountability tied to sales - BtoB Magazine
SiriusDecisions' annual event finds lead development, scoring agreement essential

July 12, 2010
BtoB's WHO's WHO IN 2010 - BtoB Magazine
John Neeson, managing director and co-founder of SiriusDecisions, is named a 'Who's Who' in b-to-b demand generation.

June 14, 2010
Summit focuses on sales, marketing transformation - BtoB Magazine
"...In another presentation, John Neeson, managing director and co-founder of SiriusDecisions, said one of the biggest challenges facing b-to-b marketers today is the changing customer buying process and how sales and marketing need to respond. “Our clients and prospects are saying, "We no longer want to be marketed and sold to in a linear fashion. We want to be self-directed and collaborate with you on our terms,' ” he said..."

May 14, 2010
SiriusDecisions Summit focuses on successful transformation - BtoB Magazine
"B-to-b marketers focused on how they have transformed their marketing organizations to be more efficient and profitable during Day 2 of the SiriusDecisions Summit 2010."

April 1, 2010
SiriusDecisions Expands to London - MRWeb Ltd.
"US marketing research, data and advisory firm SiriusDecisions has opened an office in the UK, where it has transferred VP of Sales Georgie Donahue to take on responsibility for building the firm’s client base in the EMEA region."

January 6, 2010
Demand Gen Practices Expanding Globally: SiriusDecisions, Annuitas Open European Offices  - DemandGen Report
"...SiriusDecisions, a leading source for BtoB sales and marketing best practice rearch and data, will be opening an office in the London metropolitan area, in recognition of 'the considerable focus and attention the international markets are giving to the need for demand creation effectiveness,' according to Rich Eldh, Managing Director and Co-Founder."


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