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Why SiriusDecisions Learning?

Watch this short video to see why our "Foundations" course is a must for any b-to-b marketer.

Download our SiriusDecisions Learning B-to-B Marketing Glossary of Terms.

Download the Six Pitfalls of Marketing Measurement Toolkit document as a preview of the Marketing Measurement course.

Download the Four Steps to Monitoring Social Media Toolkit document as a preview of the Social Media course.

Download the Five Lead Scoring Exclusion Rules Toolkit document as a preview of the Lead Scoring Fundamentals course.

Download the Five Tips for Sales Professionals on Posting Effective Social Media Content Toolkit document as a preview of the Social Selling course.

Take our Skills Assessment to see which courses can help improve your skills and those of your team.

View our webcast on the existing "Skills Gap" and how your organization may be impacted.

Listen to our podcast on the ROI potential for those companies that invest in marketing training.

Read customer testimonials from course participants.


Effective Account-Based Marketing


This course teaches the skills and knowledge required to:

  • Build in conjunction with sales, an agreed upon set of common criteria that selects and scores candidates with the highest propensity for success.
  • Maximize resources and assign specific roles and responsibilities on both the marketing and sales side to achieve successful account-based marketing results.
  • Obtain a comprehensive understanding of how to measure success for both Large Account Marketing (1 to 1) and Current Account Marketing (1 to many).
  • Enable repeatable, measurable, and executable ABM via content libraries, automation, lead distribution, database, and account planning.


Practical Application: What You Walk Away With

  • The skills to identify and score candidate accounts utilizing the Account-Based Selection Framework including evaluation of three factors: Opportunity, Achievability, and Cooperation.
  • How to tier Large-Account-Marketing (typically with a dedicated marketing team) and Current-Account-Marketing (targeted using mass, customized cross-sell, up sell, and/or relationship-based programs).
  • Processes for alignment with sales on communication strategy, timing, feedback loops, and measurement.


Course Description

  • Online, on-demand.
  • Course format is Flash-based including: video, audio, interactive exercises, visual models, definitions, quizzes, downloadable templates, worksheets, process maps, and a final exam.
  • Divided into modules, or chapters so that participants can integrate with their workload.
  • Participants can stop and re-start or review at anytime.
  • Downloadable toolkit items (worksheets, summaries, process templates, etc).



Certification in “Effective Account-Based Marketing” is available for participants who complete all elements of the course and pass the course’s final exam.


Course content is subject to change or revision.



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