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Why SiriusDecisions Learning?

Watch this short video to see why our "Foundations" course is a must for any b-to-b marketer.

Download our SiriusDecisions Learning B-to-B Marketing Glossary of Terms.

Download the Six Pitfalls of Marketing Measurement Toolkit document as a preview of the Marketing Measurement course.

Download the Four Steps to Monitoring Social Media Toolkit document as a preview of the Social Media course.

Download the Five Lead Scoring Exclusion Rules Toolkit document as a preview of the Lead Scoring Fundamentals course.

Download the Five Tips for Sales Professionals on Posting Effective Social Media Content Toolkit document as a preview of the Social Selling course.

Take our Skills Assessment to see which courses can help improve your skills and those of your team.

View our webcast on the existing "Skills Gap" and how your organization may be impacted.

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Read customer testimonials from course participants.


Best Practices in B-to-B Lead Nurturing

This course provides the fundamental principles of b-to-b lead nurturing and tangible tactics for road-mapping your lead nurture plan.

In This Course You Will Learn:

  • Why systematic lead nurturing is a must given today‚Äôs b-to-b environment
  • Different types, or forms, that b-to-b nurturing can take including deep-dives on each nurture type: pre-marketing qualified lead (MQL), active recycled, passive recycled, and reconstituted
  • Responsibilities of marketing, sales and teleprospecting for each nurture type
  • Best practices to help you execute nurturing programs more effectively in your day-to-day job
  • Learn the core components of a multi-touch marketing strategy (Portfolio Marketing module).


Tools Include:

  • A strategic planning framework for nurturing that you can use to guide prospects through the buying cycle with aligned messages, offers, touches, tactics, and information collection
  • Process flow maps for each nurturing type that you can download and use to map your own nurturing strategies
  • Best practice checklists and step-by-step worksheets for auditing existing offers and building a multi-touch content strategy


Course Description

  • Online, on-demand.
  • Course includes final exam and opportunity for certification
  • Divided into 5 modules:
    • Module 1: An overview of lead nurturing
    • Module 2: Pre-MQL Nurturing
    • Module 3: Active Recycled Nurturing
    • Module 4: Passive Recycled Nurturing
    • Module 5: Reconstituted Nurturing
  • Participants can stop and re-start at anytime
  • Practical application tools and downloadable worksheets, summaries, process templates, etc.


Who Should Participate:

  • This course is designed for b-to-b marketers who are responsible for the planning or execution of a lead nurturing process
  • Marketing team members in field marketing, marketing communications, marketing operations, demand center, customer marketing, global marketing, product marketing, or other marketing functions that contribute to lead nurturing process



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