New Research and Insights
See Additional Recent Research Titles
Brief
Communication's Impact on the Buyer's Journey: C-Level Personas

In this brief, we highlight findings from SiriusDecisions research into C-level buyer personas that demonstrate the impact of activities frequently executed by communications on the three phases of the buyer’s journey.


Brief
Product, Solution and Industry Marketing: Roles and Responsibilities

In this brief, we focus on 12 activities where product, solution and industry marketing roles overlap or differ in order to illustrate the proper areas of focus for each function.


Brief
The SiriusDecisions Content Model: Audience Framework

In this brief, we take a deep dive into the audience stage of the SiriusDecisions Content Model and explain how to define targeted audience segments in order to guide content strategy and production.


SiriusView
SiriusView: Marketing Automation Platforms 2014

This SiriusView compares the leading vendors within the b-to-b marketing automation platform (MAP) space.


Hot Topics

Events
What Our Clients Say

Don Gushurst, Director of Marketing, Molex

About SiriusDecisions

SiriusDecisions is the leading global B2B research and advisory firm. We deliver the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance.

Stay Connected
Subscribe to SiriusPerspectives

Stay connected with the latest news and insights with our monthly e-newsletter.

Take a Sirius Survey

Participate in ongoing b-to-b sales and marketing surveys that take the pulse of current market performance and gauge where the space is headed.

Corporate Home   |  Privacy   |  Terms   |  About SiriusDecisions   |  Contact Us   |  My Account   |  Shopping Cart
© 2001-2013 SiriusDecisions Inc.
Call us at today at +1.203.665.4000

Powered by the leading e-learning software system, Training JumpStart, Creative design by Taylor Design.