In this brief, we introduce the SiriusDecisions Metrics Spectrum, a framework that categorizes the metrics available for measuring and reporting on business performance.
Brief Best Practices for Customer Referral Programs
A well-constructed customer referral program can play an important role for b-to-b organizations by converting customer advocacy into new sources of demand. In this brief, we outline three sets of best practices for designing a referral program.
Brief Conducting a Content Process Gap Analysis
In this brief, we describe how to apply the SiriusDecisions Content Gap Analysis to identify areas of strength or weakness and begin moving toward a more optimized state.
Brief Introducing the SiriusDecisions Marketing Competency Framework
In this brief, we introduce the SiriusDecisions Marketing Competency Framework, define its components and explain how it can be used to improve the performance of marketing organizations.
SiriusDecisions is the leading global B2B research and advisory firm. We deliver the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance.