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Communication's Impact on the Buyer's Journey: C-Level Personas

In this brief, we highlight findings from SiriusDecisions research into C-level buyer personas that demonstrate the impact of activities frequently executed by communications on the three phases of the buyer’s journey.

Product, Solution and Industry Marketing: Roles and Responsibilities

In this brief, we focus on 12 activities where product, solution and industry marketing roles overlap or differ in order to illustrate the proper areas of focus for each function.

The SiriusDecisions Content Model: Audience Framework

In this brief, we take a deep dive into the audience stage of the SiriusDecisions Content Model and explain how to define targeted audience segments in order to guide content strategy and production.

SiriusView: Marketing Automation Platforms 2014

This SiriusView compares the leading vendors within the b-to-b marketing automation platform (MAP) space.

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