Brief Communication's Impact on the Buyer's Journey: C-Level Personas
In this brief, we highlight findings from SiriusDecisions research into C-level buyer personas that demonstrate the impact of activities frequently executed by communications on the three phases of the buyer’s journey.
Brief Product, Solution and Industry Marketing: Roles and Responsibilities
In this brief, we focus on 12 activities where product, solution and industry marketing roles overlap or differ in order to illustrate the proper areas of focus for each function.
Brief The SiriusDecisions Content Model: Audience Framework
In this brief, we take a deep dive into the audience stage of the SiriusDecisions Content Model and explain how to define targeted audience segments in order to guide content strategy and production.
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