PRESS ROOM
SiriusDecisions in the News

News Coverage

September 2007
"A Cool Duo" Selling Power
"How to combine the best of both worlds - sales and marketing..."

January 15, 2007
The Sales/Marketing Gap
Three ways to improve the ROI of your sales force and make marketing more accountable.

Press Releases

January 24, 2008
Senior Executives from CA, Cognos, SAP AG and Symantec Headline Sales and Marketing Summit 2008 - Print Friendly Version
"...SiriusDecisions, the world's leading source for business-to-business sales and marketing best practice research and data, today announced that top executives from CA, Cognos, SAP AG and Symantec will present best practices on improving revenue growth through integration of sales and marketing at its Summit 2008..."

May 22, 2007
Return on Integration (ROI) Award Honored
"...In recognition of their achievements in aligning sales and marketing, Autodesk, Dow Jones Enterprise Media Group and SAP today were each named a Return on Integration (ROI) winner..."

April 12, 2007
Summit Press Release
"...SiriusDecisions, the world's leading source for business-to-business sales and marketing operational intelligence, today announced that top executives from Autodesk, Dow Jones, EMC, Edelman, and SalesForce.com will present best practices on integrating sales and marketing at its Summit 2007..."

December 6, 2006
National Survey
Despite Being Highly Compensated, Consultants are Least Likely to be Trusted by Business-to-Business Decision Makers Early in the Buying Process; Industry Analysts and Peers Most Trusted.