Forrester to acquire SiriusDecisions

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How to Build an Aligned B-to-B Measurement Strategy

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SiriusDecisions empowers the world's leading marketing, sales and product professionals to make better decisions, execute with precision and accelerate growth.

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Discover what's top of mind with marketing, sales and product leaders and the most popular areas of client focus we serve with data-driven insights, advice and a multitude of resources.

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Our Business

B-to-b leaders rely on us to facilitate business priorities and bring to light opportunities for driving sustainable revenue growth through functional alignment.

B-to-B Research and Advisory

Services designed for product, marketing and sales leaders to provide you and your team with our trusted research, advice, tools, templates and data to ensure best-in-class operational performance and organizational alignment.

Research-Informed Consulting

Our consultants are experienced practitioners in your field who apply SiriusDecisions thinking and tools to help solve the challenges you face via customized assessments, workshops and project engagements.

Research-Enabled Learning

Our learning pathways are online modules designed to extend core concepts across teams to enable consistent knowledge, skills and language.

SiriusDecisions Events

SiriusDecisions events deliver the latest actionable insight, data and best practices to optimize b-to-b sales, marketing and product performance. We offer five types of events that cater to b-to-b leaders' specific needs.
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Who We Are

SiriusDecisions believes that the growth of our company is fueled by the growth of our people. Our team members are talented, energetic and empowered to thrive.

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Blog

The SiriusPerspectives® blog features cutting-edge content focused on hot topics for b-to-b executives, new data findings and best practices in b-to-b marketing, sales and product organizations.

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Events

Our events bring b-to-b hot topics and priorities to life through live presentations of proprietary research, dynamic marketplaces, peer-to-peer interactions and virtual presentations.

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