HomeResearch Articles Building a Persona-Based Content Framework

Building a Persona-Based Content Framework

  • New inbound marketing and sales enablement requirements are changing the way product, solution and industry marketers create content
  • Best-in-class organizations fuel conversations with audiences based on topics that buyer personas care about, and that correlate with their go-to-market priorities
  • A persona-based content strategy augments, but does not replace, product- and industry-focused content creation

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