HomeResearch Articles The Pulse: B-to-B Content Creation Costs and Outputs

The Pulse: B-to-B Content Creation Costs and Outputs

  • The SiriusDecisions 2015 Cost of Content survey reveals the internal and external costs of b-to-b content creation
  • The majority of b-to-b content creation investment is executed internally, which means that most content creation costs are hidden
  • Content investment must be quantified in order to be analyzed and optimized for increased utilization and productivity
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