The rapid evolution of b-to-b demand creation in recent years – driven by shifting buyer behaviors, new technologies, new approaches and urgent business needs – has been a challenge for most marketers to keep up with. While lead acquisition and qualification have become a mature and increasingly critical function for many organizations, others have struggled to achieve a systematic, repeatable and measurable demand engine that makes sales more productive.

 

Featured Content

Published in: Demand Creation Strategies, Marketing Operations Strategies, Account Based Marketing

Published in: Demand Creation Strategies

Browse Content

Sort by: Date / Title / Type

Title Type Access

Adopting the Waterfall and proving the metrics really helped to change the internal perception of marketing…

— Elle Woulfe, Director of Demand Generation, Lattice Engines

Latest Posts

Blog Post

Is Your Sales Process Lying to You?

February 02, 2016

Blog Post

Content and the Revenue Connection

January 29, 2016

;