Strategic Communications Management

With the rise of social media, content marketing and empowered, research-oriented buyers, b-to-b communications organizations are poised for a paradigm shift. New influencers are blurring the lines between traditional public relations, analyst relations, and social media responsibilities, requiring a new way of leveraging organizational competencies.

Strategic Communications Management™ (SCM) provides the best practice research, benchmarking data, analytic models and thought leadership required to leverage and enhance your communications resources and initiatives to align with the rest of marketing and sales. SCM delivers fact-based intelligence and thought-provoking research on industry trends, tactics, and best-in-class planning and measurement processes.

Operational Intelligence

  • Understand how your communications organization stacks up in its structure and allocation, performance and alignment
  • Learn how best-in-class organizations align communications efforts with product marketing, demand creation and sales enablement strategies
  • Leverage key frameworks and models to diagnose key challenges and develop a prioritized path toward organizational objectives
  • Discover the strategies, tactics and tools that best practice organizations use to build and manage corporate brand and reputation

Representative Coverage Areas

  • Strategy – Understand the opportunities for corporate communications, corporate marketing and marketing communications to be active in seeding and enabling demand creation and sales
  • Corporate and marketing communications– Identify key internal and external stakeholders and influencers to optimize PR and AR functions, as well as drive corporate influence and advocacy
  • Content marketing - Optimize the organization's cross-functional content process to increase content quality and adoption and decrease wasted time and investment
  • Messaging - Build a messaging center of excellence to support a consistent and disciplined approach to messaging across the portfolio
  • Social media – Learn how communications must act as a social center of excellence and operational hub 
  • Measurement – Build a best-in-class dashboard that shows where you’re moving the needle on business objectives

Representative Models

  • Content Model – Provides a view into best-in-class content workflow process across the enterprise
  • Messaging Nautilus - Outlines the optimal methodology for audience-centric messaging development
  • Influencer Framework – Provides a foundational architecture for the scoring, tracking and engagement of influencers within a market segment
  • Social Engagement Model – Advocates a four-step process for prioritizing social activities
  • Agency Selection Model – Offers selection guidelines for evaluating public relations, analyst relations and other external agencies
 

How We Can Help

SiriusDecisions empowers the world's leading marketing, product and sales leaders to make better decisions, execute with precision and accelerate growth. We support client organizations through three service areas:

Advisory Services
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