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What Does a SiriusDecisions Analyst Do?

SiriusDecisions works with forward-thinking b-to-b organizations as they seek to enhance performance in sales, marketing and product – the core revenue-generating functions. For analysts, this work takes many forms, including:

  • Thought leadership. Analysts are content creators; they write research briefs, vendor profiles and Core Strategy Reports and create new models, frameworks, and tools that can be used by client organizations.
  • Data gathering. Analysts work with our benchmarking team to gather fact-based intelligence from our clients using existing benchmarking models and by developing targeted surveys.
  • Inquiry. Every analyst interacts directly with hundreds of clients each year – both in person and via telephone – to review research findings, discuss business-related problems/issues, and share our models, frameworks and tools.
  • Events. SiriusDecisions hosts a number of client-facing events each year, which analysts contribute to both through content creation and presentation. These events including our large North America and EMEA Summits, our local forums and our webcasts.
  • Service support. Analysts are called on to do select custom consulting work for clients, contribute to our e-learning courses, build new research products, and much more.

Would I Make a Good Analyst?

While there is no one profile that ensures you would be a good analyst, a few traits are key:

  • You have experience. All of our analysts are practitioners – typically with 10 to 25 years of experience in their given field. Because of this, they talk to our clients as peers, not theorists.
  • You can write, and you like to write. Content creation and publishing is key at SiriusDecisions.
  • You are a strong public speaker. SiriusDecisions analysts are “always on” as they interact with a set of dynamic, highly challenging clients.


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