What Are the Top Product Management Leadership Priorities for 2020?
January 17, 2020 | By Jeff Lash
- In a recent SiriusDecisions survey, we asked product management leaders about their top challenges and the skills their product managers need to improve
- Major challenges included the quality and consistency of the product innovation and lifecycle process, portfolio management, focusing on solutions, and clarifying roles
- Common skill gaps include understanding customer needs, developing business cases, collecting customer feedback, and market sizing and segmenting
Sales Investment Strategy: The Constant Balancing Act for CSOs
December 30, 2019 | By Mike Pregler
- Digital transformation compels sales leaders to benchmark the structure and efficiency of their organizations
- Cost-efficient revenue growth requires continual optimization of organizational investment across all sales roles
- As organizations grow and mature, sales leaders increase their percentage of inside and indirect channel reps relative to their percentage of direct field reps
B2B Marketing Certification Program
Learn MoreLessons From the Playground: Five Tips for Improving Your B2B Marketing Program Planning
December 23, 2019 | By Renee Irion
- Many B2B organizations struggle with how to improve their marketing program planning as they grow and mature
- Adopting a program planning process — even a basic one — helps organizations align people to the business purpose and tactics to the intended impact
- As organizations advance their marketing program planning, they’ll be better positioned to leverage insights to optimize the pipeline and revenue impact of their program
Five Simple Steps to Demonstrate the Full Value of Marketing
December 19, 2019 | By Meta Karagianni
- The SiriusDecisions 2019 Global CMO study validates the ongoing imperative of communicating marketing’s full value to the business
- The new SiriusDecisions B2B Marketing Value Model helps CMOs communicate the overall value marketing creates for the business
- It takes five simple steps to adapt the B2B Marketing Value Model to the needs of a specific organization
Chief Sales Officer: 2020 Planning Guide
Access GuideSiriusDecisions’ Top 10 Research Articles of 2019
December 18, 2019 | By Drew Zalucky
- SiriusDecisions clients look to us to provide guidance on bringing offerings to market, understanding buyers, marketing measurement and a host of other priorities
- This year-end blog post reveals the 10 most read pieces of research from 2019
- Our most popular research includes classics of the SiriusDecisions research canon, along with a couple newer additions expounding on core concepts
Podcasts for Sales Learning — Is that a Thing?
December 17, 2019 | By Jennifer Bullock
- Podcasting has witnessed a boom in engagement with more senior-level executives
- SiriusDecisions research reveals that while podcasts don’t prove to be effective for sales-specific learning, they are effective for communications
- Podcasts are most effective when they’re part of an integrated communications plan with the field