SiriusPerspectives® Blog
Explore cutting-edge content focused on hot topics for b-to-b executives.
Sales Intelligence: Guiding Sales Operations on the Path to Success
July 17, 2018 | By Robert Muñoz
- Sales operations leaders are challenged to extract sales intelligence that informs, prescribes, automates, predicts and drives actionable insights to achieve sales goals
- The SiriusDecisions Sales Intelligence Model identifies 17 capabilities foundational to delivering sales intelligence across each sales planning and execution stage
- Building an end-to-end sales intelligence capability drives greater alignment between sales, product, marketing and finance on goals, deliverables and performance measures that improve predictability and visibility
Summit Europe 2018: Help for Marketing Operations Leaders Dealing with Change
July 16, 2018 | By Jeff Clark
- Organizational transformations challenge marketing operations to manage key processes and track performance
- Enabling alignment with sales is essential to profiting from transformations and increasing marketing’s contribution
- At this year’s Summit Europe, marketing operations leaders will learn strategies for managing change in planning, demand management and data privacy
Summit Europe 2018: Six Steps to Break Bad B-to-B Habits and Create Good Ones
July 13, 2018 | By Isabel Montesdeoca
- Bad habits are often so ingrained in b-to-b organizations that leaders have lost sight of what defines best practice
- Attend Summit Europe and be inspired by sessions that define good b-to-b habits and bring them to life through customer success stories that help delegates apply the learnings to their situations
- Summit Europe delegates will walk away with guidance and tools to help them in their quest to champion change in their organization
Stronger Together: Aligning Sales and Marketing Planning
Access e-bookDoes Your Dashboard Keep Pace With Your Account-Based Marketing Program?
July 12, 2018 | By Bob Peterson
- Account-based marketing (ABM) requires marketers to demonstrate contributions of marketing in new ways
- Effective ABM dashboards highlight metrics that matter at the account and program levels
- The most effective organizations develop ABM reports to match the needs of different reporting audiences
Interview With a SiriusStar: Regan Yeldell, Comcast Business
July 11, 2018 | By Sharon Smith
- The SiriusStars blog series provides an inside look at how select high-performing clients use SiriusDecisions research and analyst inquiry to increase revenue, meet and exceed goals, and transform their organizations
- In this edition, we feature Regan Yeldell, senior marketing director of demand generation at Comcast Business
- We chatted with Regan about her typical day, her favorite SiriusDecisions model or framework, and her tips for success for marketing leaders with similar goals
Consent Capture: Four Categories of In-Person Event Data
July 10, 2018 | By Julian Archer
- GDPR is now a fact of life, and personal data privacy is not going away
- Investing in event contact capture capabilities can ensure effective and compliant growth of your company’s contact database
- Employees from the sales and marketing teams must play an active role in capturing contact consent
Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family
Access e-bookAn Inspiring Customer Experience Starts with an Inspiring Brand Message: Part One
July 09, 2018 | By Julie Ogilvie
- Many b-to-b brands fail to inspire their customers – why?
- There are five common reasons that b-to-b brand messaging misses the mark
- Well-defined corporate messaging provides a competitive advantage – and the basis for positive customer experiences
Summit Europe 2018: Demand Creation Preview
July 05, 2018 | By Erin Bohlin
- Summit Europe is the premier event for b-to-b leaders to learn best practices for operationalizing their company’s growth strategy in today’s diverse b-to-b European market
- Demand marketers will be inspired and challenged to reimagine their approach to nurture, to redefine field marketing, and to consider the impact of agile for demand creation programs
- Assumptions and myths about best-in-class demand creation will be dispelled and opportunities to future-proof revealed
What’s New at Summit Europe 2018?
July 03, 2018 | By Isabel Montesdeoca
- Join us in London this October for SiriusDecisions Summit Europe 2018, with more sessions across more disciplines and new SiriusFoundations sessions
- Delegates will love the new venue near the O2 in southeast London and the many opportunities to network with peers and tech vendors in the Marketplace
- Register now to get special Early Bird pricing, and bring your whole team to take advantage of a group discount
Global Campaign Strategy and Execution
Explore the steps required to develop and implement integrated campaigns and highlight considerations for each step.
Access e-bookWhy B-to-B Financial Services Marketers Are Focusing on the Accounts That Matter Most
July 02, 2018 | By Nicky Briggs
- A target of account-based marketing (ABM) programs for years, financial services companies are now pursuing ABM strategies to unlock key growth accounts
- Sales and marketing are finding that it pays to partner on key accounts to help acquire and grow them
- The availability of new technologies that make it easier to collect insights and personalize marketing tactics are helping fuel this growth
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