The Portfolio Marketer’s Guide to Surviving Disruptive Go-to-Market Change
April 07, 2020 | By Katie Fabiszak
- Disruptive go-to-market change is inevitable and is a factor constantly affecting B2B organizations
- Changes often lead to siloed interpretations that can have a negative impact on the revenue engine’s performance
- When disruptive changes occur, portfolio marketers must take responsibility for determining the impact on markets, buyers, and go-to-market activities
When Is It OK to Start Making Sales Calls Again?
April 06, 2020 | By Peter Ostrow
- COVID-19’s full impact is far from known, but its reach is unprecedented
- B2B interactions have been affected severely by the crisis, leaving sales professionals uncertain about how to proceed
- We offer a discussion on how to tell whether it’s too soon to sell
B2B Marketing Certification Program
Learn MoreResponding to Coronavirus: A Playbook for Portfolio Marketing
April 03, 2020 | By Katie Fabiszak
- The coronavirus outbreak will affect all types of businesses — no organization will be immune to its impact
- Portfolio marketers must take action to identify required changes in go-to-market plans
- Key areas for portfolio marketers to prioritize include target audiences, sales impact, buyer’s journey maps, messaging and product launches
Product Management During a Market Crisis: Seven Actions to Take
April 03, 2020 | By Jeff Lash
- Initial focus during the coronavirus crisis has been on the impact to employees overall, and marketing and sales specifically
- Though not as immediately severe, there are implications for product management and actions product managers should be taking
- Product managers can take several actions during this time of crisis to help customers and position their products for success and growth
2020 Summit
Starts May 4, 2020 | Virtual Experience
Learn moreWalking the Tightrope of Strategy and Execution: A New Model for Identifying Growth Opportunities
April 02, 2020 | By Amy Hayes
- Many B2B portfolio marketers struggle to strike a balance between strategy and execution
- Identifying opportunities for growth in new markets separates portfolio marketers in high-performing organizations from low performers
- Our new model streamlines the process of developing growth strategies, thus helping portfolio marketers provide more strategic guidance to their business
Survival Tips for the B2B CMO In Changing Economic Conditions
April 01, 2020 | By Jennifer Ross
- Changing economic conditions significantly influence on B2B marketing strategies
- Understanding the most common challenges adapting to the changes can help create focus
- Having a few key survival tips will give CMOs the competitive edge