The Four-Step Strategic Account Planning Process – Which Step Most Organizations Get Wrong
July 22, 2019 | By Bob Peterson
- Effective strategic account planning incorporates four steps: goal setting, audience insights, resource inventory and engagement planning
- Organizations commonly shortchange the second step of strategic account planning: audience insights
- Audience insights are the key to a successful strategic planning process and drive tactic and interaction relevance
The Top Eight Reasons to Attend Summit Europe 2019!
July 17, 2019 | By Isabel Montesdeoca
- With more role-based sessions, all-new formats and more customer stories, delegates should gear up for an unparalleled Summit Europe experience!
- Attendees will learn the impact today’s trends will have on tomorrow’s business as well as the future vision for technology
- SiriusDecisions data studies will showcase new insights into what buyers want and what makes high-performance orgs tick
Your Revenue Engine:
Built for Speed, or About to Break Down?
Access E-BookDrinking Our Own Champagne: Implementing Engagement and Customer Health at SiriusDecisions
July 15, 2019 | By Lisa Nakano
- Every organization deals with retention, and at SiriusDecisions we used our own best practice advice and research to better understand our own business
- Even smaller companies can wrangle their own data to understand customer engagement and retention triggers
- After gathering insights, cross-functional alignment is critical for organizations to take the next steps toward improvement
Leading the “Strong Ones” – Why Successful Managers Are Leaders First
July 11, 2019 | By Jennifer Rouse
- The strong ones on your team need attention, too
- Influence and inspiration separate leaders from managers
- To create a strong team, you need to encourage growth and training
The Keys to High Performance
High-Growth Organizations
Get the e-bookSpotlight on Award-Winning Account-Based Marketing: JLL Wins Program of the Year at Summit 2019
July 09, 2019 | By Alisa Groocock
- At SiriusDecisions Summit 2019, two organizations that exemplify best-in-class account-based marketing were recognized
- This blog post follows one winner, JLL, from recognizing its challenges to finding effective solutions
- Through implementing best practices, JLL saw tangible results, including $7 million in pipeline created or supported
Give Advocates the Floor: Authenticity Matters for Customer Engagement
July 08, 2019 | By Amy Bills
- B-to-b buyers and customers are digitally savvy and rely on peer insight for decision-making
- Successful organizations must encourage customers to share their knowledge freely
- The customer advocacy ecosystem that enables knowledge sharing includes a range of online and offline platforms