Common Pitfalls of Joint Business Planning With Channel Partners and How to Avoid Them (Part Two)
September 19, 2019 | By Stephanie Sissler
- The first step on the path to joint business planning success is recognizing that it is not a highly recommended or obligatory annual task, but an ongoing partnership imperative to driving revenue
- Joint business planning with channel partners is one of the most effective means of driving alignment and more profitable revenue growth
- Joint business planning is a learned skill that must be supported by a proven, standardized process, the right data and insights, easy-to-use tools, and ongoing training and coaching
Technology and Sales Productivity, Part 2: Opportunity Management
September 18, 2019 | By Jacques Begin
- Revenue ops and sales ops leaders should make understanding the latest sales technology innovation part of their jobs
- Six key activities determine what technology can be leveraged for opportunity management
- Technology solutions can improve opportunity management by automating sales activities and informing, advising and predicting outcomes at various points in the sales cycle
SiriusDecisions Demand Unit Waterfall™
Access NowTug of War: The CMO vs. Regional Business Leader
September 17, 2019 | By Mavis Liew
- Regional marketing leaders must learn how to align two different sets of priorities: the CMO vs. regional business leader
- Determining what and how to allocate resources to fulfill objectives is critical for the success of regional marketers
- A framework to support marketing leaders to reconcile corporate and regional priorities will be presented at the SiriusDecisions Summit APAC event
Interview With a SiriusStar: Heidi Kovac, CUNA Mutual Group
September 16, 2019 | By Luis Gonzalez
- The SiriusStars blog series provides an inside look at how select high-performing clients use SiriusDecisions research and analyst inquiry to increase revenue, meet and exceed goals, and transform their organizations
- In this edition, we feature Heidi Kovac, director of sales planning at CUNA Mutual Group
- We sat down with Heidi to discuss establishing a launch strategy and redefining product launch tiers with the customer as the number one focus
Your Revenue Engine:
Built for Speed, or About to Break Down?
Access E-BookCommon Pitfalls of Joint Business Planning With Channel Partners and How to Avoid Them (Part One)
September 12, 2019 | By Stephanie Sissler
- The first step on the path to successful joint business planning is recognizing that it’s not a highly recommended or obligatory annual task — it’s an ongoing partnership imperative to drive revenue
- Joint business planning with channel partners is one of the most effective means of driving alignment and more profitable revenue growth
- Joint business planning is a learned skill that must be supported by a proven standardized process, the right data and insights, easy-to-use tools, and ongoing training and coaching
Why Are Buyer Insights So Vital for Product, Marketing and Sales Leaders?
September 11, 2019 | By Katie Fabiszak
- Product, marketing and sales leaders need buyer insights to support an audience-centric go-to-market strategy
- Most B2B companies struggle to gather the knowledge and insights needed to become audience-centric
- SiriusDecisions’ Buyer Insights Reports help B2B organizations better understand buyer behaviors and preferences