Strategies Product Management Leaders Use to Drive Success
November 15, 2019 | By Lisa Singer
- Product management leaders often ask what actions they can take to promote high-performance in their product management functions
- Among other goals, product management leaders are seeking to drive greater product success by achieving revenue goals
- SiriusDecisions has identified key actions most correlated with the achievement of product success
Insider Tips for TechX: Things to Do in Denver Before and After the Conference
November 14, 2019 | By Steve Silver
- Denver is hosting the 2019 SiriusDecisions Technology Exchange, which means plenty of fun activities before and after the conference
- You’ll want to arrive early, stay late or do both to enjoy all that Denver has to offer inside and outside
- Although skiing is a main attraction, it’s far from the only thing to do in Denver
B2B Marketing Certification Program
Learn MoreHealthcare Spotlight: Using Account-Based Marketing to Drive Results From Strategic Opportunities
November 13, 2019 | By Alan Gonsenhauser
- As B2B healthcare organizations target complex provider, payer and pharma entities, more focus is being placed on account-based marketing (ABM) models
- ABM fosters improved alignment between sales and marketing and improves marketing contributions to business retention and growth goals
- The SiriusDecisions Account-Based Marketing Framework provides a structure and process for organizations to create and deploy effective ABM programs
The Golden Spike: Integration of Quote-to-Cash Platforms
November 12, 2019 | By Scott McLeod
- At the 2019 SiriusDecisions Technology Exchange (TechX), we will reveal how organizations are combining quote-to-cash (Q2C) sales and market data with AI to provide next-best product offers and pricing insights
- TechX attendees will be able to gain insight through real-world examples of how an integrated Q2C solution increases revenue and maximizes profits
- TechX attendees can learn about best practices for selecting and assessing the impact of an integrated Q2C
Chief Sales Officer: 2020 Planning Guide
Access GuideWhat Is Product Management? The Ultimate SiriusDecisions Guide
November 11, 2019 | By Jessica Lillian
- Modern B2B product management can be complex, with multiple cross-functional alignment points and increasing pressures to deliver successful products
- Jeff Lash, vice president and group director of product management at SiriusDecisions, provides answers to frequently asked questions
- From dispelling common myths about agile to exploring the product development process, this SiriusDecisions guide provides useful insights
What Do Honeybees Have in Common With the Modern B2B Buyer?
November 08, 2019 | By Steve Silver
- Changes in buyer and customer behavior are causing B2B organizations to rethink buyer-seller interactions
- Innovative companies use advanced analytics across the revenue engine to understand and deliver a seamless buyer experience
- However, without a thorough understanding of buyer behavior, selecting and delivering value from technology investments can be challenging