SiriusPerspectives® Blog
Four Factors to Consider When Evaluating Intent Data Monitoring Providers
October 18, 2017 | By Matt Senatore
- Interest in intent data is on the rise among b-to-b marketing and sales leaders
- Many vendors offer various types of intent data monitoring capabilities
- Intent data monitoring vendors should be evaluated across four critical areas
SiriusDecisions Summit APAC 2017: Optimizing the Regional Program Design and Marketing Mix
October 18, 2017 | By Paul Dolan
- The SiriusDecisions Summit APAC is a must-attend event for b-to-b marketers in Asia
- Our plenary sessions will include actionable insights into the challenges b-to-b marketers face in diverse Asian markets
- One session will feature the SiriusDecisions Program Pendulum Framework and how to apply it to regional planning, execution and continuous improvement
SiriusDecisions TechX 2017 Preview: How Technology Purchases Happen
October 17, 2017 | By Jessica Lillian
- What kinds of sales and marketing tech will be the top purchases this year?
- This year’s SiriusDecisions TechX will feature a keynote on the latest spending trends
- Learn how major technology purchase decisions are made in b-to-b organizations
Six Key Areas That Should Drive Portfolio Marketing’s Agenda in 2018
October 16, 2017 | By Rachel Young
- Portfolio marketers are responsible for buyer and market insights that inform go-to-market decisions
- SiriusDecisions has identified the issues that should drive the agenda for portfolio marketing leaders in 2018
- There are six key areas portfolio marketers must focus on to drive audience-centric transformation
How Emerging Companies Can Slingshot to Hypergrowth: Part Two
October 16, 2017 | By Barbie Mattie
- It takes an optimal combination of people, process and technology for an emerging company to achieve hypergrowth (more than 41 percent annual revenue growth)
- What emerging companies plan to do over the next two years can be used as a roadmap to hypergrowth
- Use multiple data views to slingshot your emerging company into hypergrowth
Three Elements of a Sales Intelligence Program
October 13, 2017 | By Steve Silver
- Sales operations must turn disparate sets of data into meaningful insights that drive better decisionmaking
- A sales intelligence program is the disciplined collection of data and the application of analysis
- Reliable, consistent measurement and reporting are the foundations of a sales intelligence program
A Simple One-Step Guide to Making Smart Technology Choices for B-to-B Sales and Marketing Leaders
October 12, 2017 | By Jay Gaines
- SiriusDecisions Technology Exchange (TechX) will reveal the strategy behind building a best-in-class sales and marketing tech stack
- TechX attendees will gain insight into key emerging technologies through real-world examples of how they are being used
- TechX attendees will learn best practices for engaging technology providers
Channel Chiefs: 4 Ways to Improve Channel Sales Planning
October 12, 2017 | By Eileen Corrigan
- The supplier’s annual planning cycle drives the opportunity for channel leaders to get commitments on what they need to grow their business in the coming fiscal year
- Internal alignment of budget and resources is necessary for the channel sales team to meet the fiscal targets
- Synchronizing the corporate channel sales plan to partners’ joint business plans ensures that channel investments and execution path are connected
Confessions of a Research Director: The First Month
October 11, 2017 | By Simon Jones
- B-to-b demand creation is not just an academic subject that you study once and know – it’s a living, breathing discipline that is evolving and transforming
- In order to grow, you need access to perspectives other than your own
- As with any discipline, there are fundamental principles of demand creation that every marketer needs to understand and practice
The Top 10 Ways SiriusDecisions' Global CMO Study Can Benefit You
October 11, 2017 | By Jennifer Baker
- SiriusDecisions’ 2017 Global CMO Study results are in
- Data and insights from the study can benefit CMOs in multiple ways, from vetting growth strategies and validating marketing plans, to preparing for a job interview
- Stay tuned for upcoming webinars on the study data and insight from our analysts