B-to-b content strategy is a lot of things – trendy, cool, important, high-priority, etc. But guess what it's not: consistent. Today, very few organizations have standardized on a methodology for aligning content to initiatives – though, with the launch of SiriusDecisions' new content strategy methodology next month, that will change. But for now, most organizations struggle with inconsistent quality and approaches defined by the preferences and insights of key individuals. Emerging from our research on this topic, here are three things high performers do differently:
What do you see top performers doing differently in your organization when it comes to aligning content for marketing, sales and product initiatives? Share your thoughts and comments below and join the conversation.