For anyone who attended the 2014 SiriusDecisions Summit, the introduction of the Messaging Nautilus™ stands out in memory. Marisa Kopec and Erin Provey had a crystal-clear message for everyone in marketing: ENOUGH with the internally facing messaging approach. STOP IT already with the content selfies. Your prospects and customers are not listening, and your content is indecipherable.
This year, Erin and I took to the stage with a different message: Let’s get serious about internally facing messaging! No, Erin wasn’t brainwashed and forced to say this while I held her dog hostage. What we were talking about is something called employee lifecycle marketing – a new approach to marketing to and through employees that adds extra oomph to your marketing campaigns without draining your budget. It is, quite simply, the impecunious marketer’s secret weapon.
So, for those of you who couldn’t be in Nashville for Summit 2015, here’s a little recap of what we covered in “Employee Lifecycle Marketing: Supporting Growth From the Inside Out”:
Employee engagement is proven to be a powerful force for driving business results. Download an overview of the SiriusDecisions Employee Lifecycle Marketing Framework, designed to maximize employee engagement, and improve productivity and brand advocacy.
Julie Ogilvie is a Senior Research Director of Strategic Communications Management at SiriusDecisions. She has held a variety of leadership roles in marketing and communications in her 20+ year career, for both B2B and B2C companies. Follow her on Twitter at @julieogilvie.