B-to-b social media marketing requires holistic planning and investment in the right people, processes and technology. SiriusDecisions research shows that organizations that comprehensively tackle social media preparedness factors outperform their peers on social. Organizations that silo social or ignore certain key prerequisites often suffer from challenges in building social success.
In our recent webcast, titled Unlocking the Secrets to B-to-B Social Media Success, I introduced a b-to-b social media readiness framework that you can use to perform a gap analysis against how you’re currently approaching social to see where you may have weaknesses in your social media foundation that need to be addressed. Within this framework, there are 10 key components I ask clients to assess themselves against:
If you’re interested in learning more about these 10 strategic social media success factors, please watch the recording of our webcast, Unlocking the Secrets to B-to-B Social Media Success, where I dive deeper into each of these factors and explain how to score the health of your current social media strategy and supporting activities.