For b-to-b organizations, innovative new offerings that clearly, demonstrably help customers increase revenue and efficiency are required to drive business growth. The question is: What is the best approach to cross-functional agreement on investment spending? At SiriusDecisions, we often speak to product leaders who are struggling to prioritize projects and seeking ways to optimize limited investment dollars.
At our upcoming SiriusDecisions Summit, Jeff Lash and I will be introducing a new cross-functional model to help companies better allocate investments. Here are a few key principles we’ll cover in our session – called “The SiriusDecisions Investment Decisionmaking Process” – that you can start applying now: