’Tis the season for reflection, planning and – of course – the dreaded resolution. Like most of us, I’ve made resolutions over the years with varying degrees of success. However, I’m entering 2017 with a more realistic outlook and an evolved set of expectations. Recently I recommitted to regular yoga practice, and my personal resolution is to maintain this commitment to myself and continue to grow and strengthen my yoga skills.
When it comes to demand creation resolutions – specifically processes related to demand management – I challenge you to adopt the mantra “resolve to evolve.” Evolution can be as simple as a recommitment to progress. I work with clients daily who are focused on their demand management processes, and I’d like to offer three suggestions for your 2017 demand management resolutions:
As you consider your New Year’s resolutions for 2017, both personal and professional, consider the mantra “resolve to evolve.” Whether it’s recommitting to improving your health or reconnecting with your Demand Waterfall personality, assess carefully how you plan to prioritize your efforts and their expected impact. Happy New Year!
For more on this topic and related content, join us at the 2017 SiriusDecisions Summit, where I’ll be presenting on lead scoring. Learn more about the event here.