With a vast number of technology companies in a 25-mile span, Silicon Valley is a hotbed of b-to-b content innovation. Indeed, the group of content professionals from companies including NetApp, VMware and Intel Security who joined me for a recent roundtable certainly were engaged, opinionated and full of ideas. All came prepared to discuss challenges, successes and stretch goals. I’m pleased to share some key takeaways from this insightful group around content topics all agreed were challenging: cross-functional collaboration, linking the brand- and product-level narratives, and content cost and ROI.
If you’re a Strategic Communications Management client interested in hosting a content roundtable with a group of your peers and a SiriusDecision’s analyst, please contact your sales representative.
Phyllis Davidson is Research Director, Strategic Communications Management, at SiriusDecisions. Based in the Silicon Valley, she has 20-plus years of marketing and communications leadership experience, including roles in public relations, executive and M&A communications, global campaigns and content strategy, and demand generation. Follow Phyllis on Twitter @PhyllisMusings