So you’re moving your software offering from an on-premise model to a software-as-a-service (SaaS) offering? Congratulations! For offerings targeting all business sizes, SaaS is becoming table stakes. Certainly there is a great deal of work in planning the development of the offering, and in many cases, product marketing and management teams will need to understand a new buyer persona and entirely new buyer and user needs. Below are three additional challenges product management leaders must consider when planning the move to a SaaS business.
Opt for a value metric that ensures your business will grow as the client grows and becomes more successful. For example, should a video conference offering charge by number of accounts? Number of meetings? Number of attendees? These choices are critical for developing an offering package that both fits buyer needs and ensures your revenue increases as buyers become more successful.
Want to learn more about how to price and package SaaS offerings to maximize your recurring-revenue business? Watch our on-demand "Pricing and Packaging Best Practices" webcast to learn more about pricing and packaging for specific buyer segments.