Product management is sometimes referred to as a “next year” job. Because of typical product development timelines and sales cycles, the results of the product management team's labors might not be reflected in revenue and customer satisfaction numbers until the following year.
It’s usually around this time of year when product management leaders begin to develop their plans for the following calendar year. While individual product managers may be considering their product’s roadmap and product development priorities, product management leaders should be looking at the overall big picture for insights what the future holds for the product management function.
It is with this in mind that SiriusDecisions has compiled our Product Management Planning Assumptions for 2017, which covers five key areas product management leaders should focus on to enable improvements in product performance during the coming year. To learn the details of the full report, please download a copy of the SiriusDecisions Product Management Planning Assumptions or sign up for our October 18th webcast, where I’ll be discussing these trends in full.
Here’s a summary of the five key trends product management leaders should be focusing on in 2017:
Are these trends on your radar? How are they impacting you? Please leave us a comment below – and don’t forget to download a copy of the SiriusDecisions Product Management Planning Assumptions or sign up for our October 18th webcast where I’ll be covering these trends in more detail!
Jeff Lash is Vice President and Group Director of Go-to-Market at SiriusDecisions, where he leads the Product Management and Portfolio Marketing Research and Advisory Services. A recognized thought leader in product management, he has over 15 years of experience in product management, product development, product marketing, and user experience design. Follow Jeff on Twitter at @jefflash.