During the past six months, SiriusDecisions has done extensive work to deconstruct each of our portfolio offerings and identify the key personas we support, the priorities these leaders have, our differentiated value proposition against these priorities (using the SiriusDecisions Messaging NautilusTM). We also inventoried all of our assets (e.g. research briefs, Core Strategy Reports, webinars, case studies), tools, benchmarking data and consulting offerings and to build capabilities to more efficiently prescribe differentiated playbooks to meet the specific needs of different leaders. This also was meant to help us do a better job of selling our offerings’ value, and demonstrating how we can support marketing, sales and product leaders.
Matt Senatore is Service Director, Account-Based Marketing, at SiriusDecisions. Throughout his career, Matt has focused on how organizations can build, grow and foster deeper, more meaningful relationships with their customers – improving top-line and bottom-line results while improving the customer experience. Follow Matt on Twitter @mattsenatore.