One of the things I’ve noticed recently in conversations I’ve had with marketing and communications leaders is a growing dissatisfaction with the state of their corporate messaging. Many feel as though their corporate message may not be as effective as it could be, and are looking to revitalize it in the new year. (By the way, we’d love to know what your plans are, so please take our short five-question survey. If you respond, we’d be happy to share the results with you, which could be helpful in generating support for your initiative!)
Here a few common struggles that clients are facing with regard to their corporate messaging. Do any of these resonate with you?
If any of these scenarios sound familiar, you may want to put the corporate message on your to-do list for 2017. And while you’re at it, mark your calendar for the SiriusDecisions 2017 Summit, May 16-19, where we’ll be rolling out a new methodology for corporate messaging based on The SiriusDecisions Messaging Nautilus.
Can’t wait until then? Reach out to us and let us know what issues you are facing. We are actively seeking conversations with clients and non-clients on the topic of corporate messaging. And don’t forget to take that survey!
Happy New Year and Happy New Message!
Julie Ogilvie is a Senior Research Director of Strategic Communications Management at SiriusDecisions. She has held a variety of leadership roles in marketing and communications in her 20+ year career, for both B2B and B2C companies. Follow her on Twitter at @julieogilvie.