As the popular saying goes, one can bring a horse to water but not make it drink. Similarly, it is not enough for b-to-b sales enablement teams to simply launch learning content toward sales reps. Understanding the needs of modern sales reps and who they are as learners is essential for a successful, technology-based adoption by individual contributors. In this two-part blog series, I’ll discuss the five rep-friendly characteristics that sales learning environments must include. Here are the first two:
In Part 2 of this blog post series, we’ll explore sales mobility, social collaboration, and the ideas behind nano- and micro-learning content.
Peter capitalizes on 20+ years of revenue growth leadership in sales enablement, sales talent management, and operational expertise. Finding a better, faster way to help B2B sales teams beat quota drives just about every topic, company, rep, and channel partner he engages. Follow Peter on Twitter @PeterOstrow