HomeBlog A SiriusDecisions Secret to Product Launch Success

A SiriusDecisions Secret to Product Launch Success

August 01, 2012 | By Marisa Kopec

Want to know a secret to product launch success? Create a solution handbook for the offering being launched. And, even though we call it a “solution” handbook, it can be used for a product, service or solution.

Product Launch Playbook

Want to know a secret to product launch success? Create a solution handbook for the offering being launched. And, even though we call it a “solution” handbook, it can be used for a product, service or solution.

A solution handbook is an internal communications platform for a new offering, used internally throughout the launch process to streamline information sharing and avoid communications breakdowns. It’s a one-stop shop for all product or solution information, making the process of informing everyone who will be working on the launch both efficient and easy – ensuring everyone is singing from the same hymnal.

This comprehensive handbook is the definitive guide for everything anyone inside your organization needs to know about the new solution. It facilitates the development of all the campaign assets, collateral and sales tools required for launch (e.g. target audience, value proposition, elevator pitch, competitive information, branding, descriptor, pricing, who to contact, pricing, objection handling).

The solution handbook is also a product or solution marketing tool to deliver content to all parties involved in the communications or promotion of the new solution. This ensures consistency of messaging and information delivery to prevent any breakdowns during the offering’s commercial release.

In addition, the tool can be placed on an intranet. Salespeople or channel partners can be directed to it for answers to many of their questions, reducing the time that product managers or solution marketers spend fielding information requests.

Marisa Kopec

Marisa Kopec is Vice President of Innovation and Product Management at SiriusDecisions. She is member of SiriusDecisions' Executive Leadership Team and also serves as a Research Fellow. Follow Marisa on Twitter @Marisa_Kopec.
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