I’ve been on both sides of the table for analyst briefings. As an analyst I’ve sat through hundreds of them, and as a product manager I’ve conducted just as many. A successful briefing shouldn’t be too stressful, but it does require some forethought to be effective. Here are four tips to consider the next time you need to brief analysts:
Jonathan Block is Vice President and Practice Director, Technology, at SiriusDecisions. He has developed key models and frameworks that enable b-to-b organizations to understand, evaluate and implement appropriate marketing and sales technologies, as well as advised executive clients on the role of technology to help drive sales and marketing integration and enterprise alignment. Follow Jonathan on Twitter @jblock.