I am an Austinite. Like many others who live in Austin, I love this town but have mixed feelings about sharing everything great about it with others. The concern comes from the fact that thousands visit every year for a range of events from Formula 1 racing to music festivals and conventions – and fall in love with the town so much that they move here! Maybe the love affair begins with a jog on the hike-and-bike trail around the lake that runs through downtown, seeing amazing live music from a mix of genres, or enjoying the many restaurants that exceed the culinary desires of even the “foodiest” of foodies.
There are many different reasons people are drawn to Austin, and one of the main reasons is the friendly laid-back people you will encounter. There are also numerous respected companies that call Austin home, including Whole Foods, Southwest Airlines, Dell, Silicon Labs, Spiceworks and RetailMeNot, and others that have a strong presence here, like Apple, Cisco Systems, HP, National Instruments and Samsung.
Just as Austin continues its rapid growth, so does the number of vendors and offerings available for b-to-b sales and marketing technology leaders. At this year’s SiriusDecisions Tech Exchange in Austin, the theme is “Discover the art and science of your technology stack.” This year’s event agenda includes plenty of discussion of organizational capabilities – especially the tricky business of how to enable a team to successfully adopt new approaches to marketing, selling, measurement and reporting, or any other essential b-to-b activity.
Austin continues to gain favorability as one of the nation’s top travel destinations. But don’t take our word for it – check out the Austin Convention and Visitors Bureau’s Web site to see what leading publications and research firms are saying:
Carrie Rediker is Research Director, Demand Creation Strategies, at SiriusDecisions. She is a strategic professional with 20 years of experience in marketing and sales, spanning a range of industries from global b-to-b technology organizations to various b-to-c companies. Her experience includes most aspects of marketing, including communications, advertising, digital marketing, content strategy, managing global budget allocations and implementing industry best practices to maximize revenue.