B-to-B Sales and Marketing Haikus: 2013 Summit Recap
May 16, 2013 | By Jonathan Block
We’ve published a number of blog posts that provide comprehensive overviews of the content presented at our 2013 Summit. This post takes a different tack and pares key Summit content down to its essentials.
To keynote Summit
General Stan McChrystal
talks teamwork and goals
More informed buyers
thus reps need in-depth knowledge
to affirm value
Rearchitected
waterfall one year later
still blows people’s minds
Reps must focus on
higher-yield activities
drive efficiency
Align your message
build content operations
revolution launched
A model for all
Unified Integration
binds nine key functions
Go innovate now
balanced investments inform
fuel company growth
Jonathan Block
Jonathan Block is Vice President, Product Development at SiriusDecisions. He has has worked for more than 25 years as an IT and cybersecurity leader, product manager, and an industry analyst. He manages the global product development organization for SiriusDecisions’ technology solutions. Jonathan built and managed agile technology teams that increased productivity, collaboration, cybersecurity and regulatory compliance. He also developed key models and frameworks that enable B2B organizations to understand, evaluate, and implement appropriate marketing and sales technologies. In addition, Jonathan has advised executives on the role of technology to help drive sales and marketing integration and enterprise alignment. Follow Jonathan on Twitter @jblock.