HomeBlog B-to-B Sales and Marketing Haikus: 2013 Summit Recap

B-to-B Sales and Marketing Haikus: 2013 Summit Recap

May 16, 2013 | By Jonathan Block

We’ve published a number of blog posts that provide comprehensive overviews of the content presented at our 2013 Summit. This post takes a different tack and pares key Summit content down to its essentials.

We’ve published a number of blog posts that provide comprehensive overviews of the content presented at our 2013 Summit. This post takes a different tack and pares key Summit content down to its essentials.

To keynote Summit

General Stan McChrystal

talks teamwork and goals

More informed buyers

thus reps need in-depth knowledge

to affirm value

Rearchitected

waterfall one year later

still blows people’s minds

Reps must focus on

higher-yield activities

drive efficiency

Align your message

build content operations

revolution launched

A model for all

Unified Integration

binds nine key functions

Go innovate now

balanced investments inform

fuel company growth

Jonathan Block

Jonathan Block is Vice President, Product Development at SiriusDecisions. He has has worked for more than 25 years as an IT and cybersecurity leader, product manager, and an industry analyst. He manages the global product development organization for SiriusDecisions’ technology solutions. Jonathan built and managed agile technology teams that increased productivity, collaboration, cybersecurity and regulatory compliance. He also developed key models and frameworks that enable B2B organizations to understand, evaluate, and implement appropriate marketing and sales technologies. In addition, Jonathan has advised executives on the role of technology to help drive sales and marketing integration and enterprise alignment. Follow Jonathan on Twitter @jblock.

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