HomeBlog B-to-B Sales and Marketing Haikus: 2013 Summit Recap

B-to-B Sales and Marketing Haikus: 2013 Summit Recap

May 16, 2013 | By Jonathan Block

We’ve published a number of blog posts that provide comprehensive overviews of the content presented at our 2013 Summit. This post takes a different tack and pares key Summit content down to its essentials.

We’ve published a number of blog posts that provide comprehensive overviews of the content presented at our 2013 Summit. This post takes a different tack and pares key Summit content down to its essentials.

To keynote Summit

General Stan McChrystal

talks teamwork and goals

More informed buyers

thus reps need in-depth knowledge

to affirm value

Rearchitected

waterfall one year later

still blows people’s minds

Reps must focus on

higher-yield activities

drive efficiency

Align your message

build content operations

revolution launched

A model for all

Unified Integration

binds nine key functions

Go innovate now

balanced investments inform

fuel company growth

Jonathan Block

Jonathan Block is Vice President and Practice Director, Technology, at SiriusDecisions. He has developed key models and frameworks that enable b-to-b organizations to understand, evaluate and implement appropriate marketing and sales technologies, as well as advised executive clients on the role of technology to help drive sales and marketing integration and enterprise alignment. Follow Jonathan on Twitter @jblock.

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