B-to-B Sales and Marketing Haikus: 2013 Summit Recap
May 16, 2013 | By Jonathan Block
We’ve published a number of blog posts that provide comprehensive overviews of the content presented at our 2013 Summit. This post takes a different tack and pares key Summit content down to its essentials.
To keynote Summit
General Stan McChrystal
talks teamwork and goals
More informed buyers
thus reps need in-depth knowledge
to affirm value
Rearchitected
waterfall one year later
still blows people’s minds
Reps must focus on
higher-yield activities
drive efficiency
Align your message
build content operations
revolution launched
A model for all
Unified Integration
binds nine key functions
Go innovate now
balanced investments inform
fuel company growth
Jonathan Block
Jonathan Block is Vice President and Practice Director, Technology, at SiriusDecisions. He has developed key models and frameworks that enable b-to-b organizations to understand, evaluate and implement appropriate marketing and sales technologies, as well as advised executive clients on the role of technology to help drive sales and marketing integration and enterprise alignment. Follow Jonathan on Twitter @jblock.