HomeBlog B-to-B Sales and Marketing Haikus: Account-Based Marketing

B-to-B Sales and Marketing Haikus: Account-Based Marketing

October 28, 2013 | By Jonathan Block

Here’s another installment of haikus dedicated to b-to-b sales and marketing. This edition takes its inspiration from account-based marketing, which identifies the insights, integrated marketing initiatives and sales alignment requirements to deliver and measure impact with target groups of customers and prospects.

Here’s another installment of haikus dedicated to b-to-b sales and marketing. This edition takes its inspiration from account-based marketing, which identifies the insights, integrated marketing initiatives and sales alignment requirements to deliver and measure impact with target groups of customers and prospects.

Defined universe

the customer lifecycle

sustain and nurture

...

Know your audience

realistically assess

the business impact

...

To cultivate trust

a predictor of success

needs different skills

...

A sales goal’s context

deconstruct detect define

trackable outcomes

...

Megan Heuer says

post-sale marketing support

drives long-term success

Jonathan Block

Jonathan Block is Vice President and Practice Director, Technology, at SiriusDecisions. He has developed key models and frameworks that enable b-to-b organizations to understand, evaluate and implement appropriate marketing and sales technologies, as well as advised executive clients on the role of technology to help drive sales and marketing integration and enterprise alignment. Follow Jonathan on Twitter @jblock.

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