HomeBlog B-to-B Sales and Marketing Haikus: Channel Management

B-to-B Sales and Marketing Haikus: Channel Management

March 21, 2013 | By Jonathan Block

Here’s another installment of haikus dedicated to b-to-b sales and marketing. This edition addresses channel management and partner productivity.

Here’s another installment of haikus dedicated to b-to-b sales and marketing. This edition addresses channel management and partner productivity.

Get TRED in your head

our model for optimal

channel performance

Thorough onboarding

shapes partner development

maintains momentum

Build a new front door

consolidated portals

drive more partner use

Survey and streamline

to know existing partners

qualify new ones

Partner-led demand

take a prescriptive approach

for program success

Jonathan Block

Jonathan Block is Vice President of Information Technology and Cybersecurity at SiriusDecisions. He has developed key models and frameworks that enable b-to-b organizations to understand, evaluate and implement appropriate marketing and sales technologies, as well as advised executive clients on the role of technology to help drive sales and marketing integration and enterprise alignment. Follow Jonathan on Twitter @jblock.

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