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B-to-B Sales and Marketing Haikus: Channel Management

March 21, 2013 | By Jonathan Block

Here’s another installment of haikus dedicated to b-to-b sales and marketing. This edition addresses channel management and partner productivity.

Here’s another installment of haikus dedicated to b-to-b sales and marketing. This edition addresses channel management and partner productivity.

Get TRED in your head

our model for optimal

channel performance

Thorough onboarding

shapes partner development

maintains momentum

Build a new front door

consolidated portals

drive more partner use

Survey and streamline

to know existing partners

qualify new ones

Partner-led demand

take a prescriptive approach

for program success

Jonathan Block

Jonathan Block is Vice President, Product Development at SiriusDecisions. He has has worked for more than 25 years as an IT and cybersecurity leader, product manager, and an industry analyst. He manages the global product development organization for SiriusDecisions’ technology solutions. Jonathan built and managed agile technology teams that increased productivity, collaboration, cybersecurity and regulatory compliance. He also developed key models and frameworks that enable B2B organizations to understand, evaluate, and implement appropriate marketing and sales technologies. In addition, Jonathan has advised executives on the role of technology to help drive sales and marketing integration and enterprise alignment. Follow Jonathan on Twitter @jblock.

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