B-to-B Sales and Marketing Haikus: Channel Management
March 21, 2013 | By Jonathan Block
Here’s another installment of haikus dedicated to b-to-b sales and marketing. This edition addresses channel management and partner productivity.
Get TRED in your head
our model for optimal
channel performance
Thorough onboarding
shapes partner development
maintains momentum
Build a new front door
consolidated portals
drive more partner use
Survey and streamline
to know existing partners
qualify new ones
Partner-led demand
take a prescriptive approach
for program success
Jonathan Block
Jonathan Block is Vice President, Product Development at SiriusDecisions. He has has worked for more than 25 years as an IT and cybersecurity leader, product manager, and an industry analyst. He manages the global product development organization for SiriusDecisions’ technology solutions. Jonathan built and managed agile technology teams that increased productivity, collaboration, cybersecurity and regulatory compliance. He also developed key models and frameworks that enable B2B organizations to understand, evaluate, and implement appropriate marketing and sales technologies. In addition, Jonathan has advised executives on the role of technology to help drive sales and marketing integration and enterprise alignment. Follow Jonathan on Twitter @jblock.
