HomeBlog B-to-B Sales and Marketing Haikus: Product Marketing and Management

B-to-B Sales and Marketing Haikus: Product Marketing and Management

December 12, 2012 | By Jonathan Block

Here’s another installment of haikus dedicated to b-to-b sales and marketing. In this edition, I address the seven stages of our SiriusDecisions Product Marketing and Management Model: discovery, design, align, build, launch, monitor and enhance.

Here’s another installment of haikus dedicated to b-to-b sales and marketing. In this edition, I address the seven stages of our SiriusDecisions Product Marketing and Management Model: discovery, design, align, build, launch, monitor and enhance.

Analysis that

shapes a viable concept

impermeable

• • •

Idea concrete

MRD and PRD

validate concept

• • •

Secure support through

a formal presentation

refine and align

• • •

Oversee the build

launch plan solutions handbook

user acceptance

• • •

Review launch checklist

seats and tray tables upright

all cleared for takeoff

• • •

Customer and sales

feedback gathered and appraised

measure performance

• • •

Offerings enhanced

a product roadmap revised

lifecycle restarts

Jonathan Block

Jonathan Block is Vice President and Practice Director, Technology, at SiriusDecisions. He has developed key models and frameworks that enable b-to-b organizations to understand, evaluate and implement appropriate marketing and sales technologies, as well as advised executive clients on the role of technology to help drive sales and marketing integration and enterprise alignment. Follow Jonathan on Twitter @jblock.

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