HomeBlog B-to-B Sales and Marketing Haikus: Product Marketing and Management

B-to-B Sales and Marketing Haikus: Product Marketing and Management

December 12, 2012 | By Jonathan Block

Here’s another installment of haikus dedicated to b-to-b sales and marketing. In this edition, I address the seven stages of our SiriusDecisions Product Marketing and Management Model: discovery, design, align, build, launch, monitor and enhance.

Here’s another installment of haikus dedicated to b-to-b sales and marketing. In this edition, I address the seven stages of our SiriusDecisions Product Marketing and Management Model: discovery, design, align, build, launch, monitor and enhance.

Analysis that

shapes a viable concept

impermeable

• • •

Idea concrete

MRD and PRD

validate concept

• • •

Secure support through

a formal presentation

refine and align

• • •

Oversee the build

launch plan solutions handbook

user acceptance

• • •

Review launch checklist

seats and tray tables upright

all cleared for takeoff

• • •

Customer and sales

feedback gathered and appraised

measure performance

• • •

Offerings enhanced

a product roadmap revised

lifecycle restarts

Jonathan Block

Jonathan Block is Vice President, Product Development at SiriusDecisions. He has has worked for more than 25 years as an IT and cybersecurity leader, product manager, and an industry analyst. He manages the global product development organization for SiriusDecisions’ technology solutions. Jonathan built and managed agile technology teams that increased productivity, collaboration, cybersecurity and regulatory compliance. He also developed key models and frameworks that enable B2B organizations to understand, evaluate, and implement appropriate marketing and sales technologies. In addition, Jonathan has advised executives on the role of technology to help drive sales and marketing integration and enterprise alignment. Follow Jonathan on Twitter @jblock.

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