My wife and I are doing some light renovation on our house, and as a weekend project, we recently decided to tackle our master bedroom closet. Our goal was to bring order to the chaos of clothes, shoes, suitcases, Christmas decorations and countless other random items that had made the closet a danger zone.
We started with a trip to our local retailer known for its approach to storage systems to help us design our closet. Their closet system "family" includes some general-purpose frames, which can be filled with various components used for specific tasks (e.g. rods for hanging clothes, drawers for sweaters, racks for shoes, special trays for jewelry). In the store, the individual elements are also bundled together into logical packages tailored to simple or complex storage needs.
Just like closet systems bring order to chaos, the SiriusDecisions Demand Waterfall® is used to bring order to chaotic demand management processes. The Demand Waterfall was designed with modular stages that define key milestones in the demand management process. This allows organizations to customize the Waterfall to meet their demand management process needs. These stages are bundled together into Demand Waterfall versions that are aligned to common go-to-market strategies.
The recently published e-book The Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family explores the history of the Demand Waterfall as it evolved. The three versions and their purposes include:
If you need to end the chaos in your demand management process, start by checking out the Demand Waterfall Playbook. This resource provides guidance on how to select the right version of the Demand Waterfall that best meets your needs. It also provides insight on key Demand Waterfall use cases (e.g. performance measurement process diagnostics, revenue forecasting, demand planning). Follow the guidance from the playbook, and you’ll surely have a neat and tidy demand management process.
And yes, after 30 days, that closet in our home is now filling up – but it’s still organized and looks great!
Terry Flaherty is a Senior Research Director of Demand Marketing at SiriusDecisions. Terry is a senior marketing executive with a passion for sales and marketing integration through effective demand generation. His background includes more than 15 years' experience delivering enterprise-level software solutions, including business process management (BPM), IT infrastructure management, business intelligence and application development. Follow Terry on Twitter @TFlaherty.