HomeBlog Driving Marketing Automation Success Through Playbooks

Driving Marketing Automation Success Through Playbooks

July 02, 2013 | By Jay Famico

A growing number of b-to-b organizations are providing marketers with a playbook for each marketing automation platform (MAP) that lists the programs and tactics that the it can provide. For organizations that run hundreds or thousands of marketing automation programs every year, playbooks are a simple way to increase the value that a marketing automation platform generates, while decreasing the level of effort required to fulfill those requests.

Just as a restaurant uses its menu to simplify the ordering process and standardize the requests that the kitchen receives, a growing number of b-to-b organizations are providing marketers with a menu (or playbook) of marketing automation platform (MAP) programs. A marketing automation platform playbook lists programs and tactics that the marketing automation platform can provide, which helps marketers understand how they can use marketing automation to improve their efficiency and results.

For organizations that run hundreds or thousands of marketing automation programs every year, playbooks are a simple way to increase the value that a marketing automation platform generates, while decreasing the level of effort required to fulfill those requests. Defined playbooks are not required for every marketing automation platform program, but they certainly benefit the most frequently run programs. In this video blog post on marketing automation platform playbooks, you will learn more about marketing automation platform playbooks and their key benefits and you will see a sample playbook.

Marketing Automation Playbook

Jay Famico

Jay Famico is the Vice President of Client-Facing Technology at SiriusDecisions. He is a thought leader focused on helping companies gain maximum value from their investments in marketing programs and technology. Follow Jay on Twitter @JayFamico.

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