Effective recruiting requires a well-defined need, a process for assessment and a pool of candidates. The first and second of these are fully within the control of the hiring organization and critical to effective recruiting. However, my goal is to use this blog post to discuss the third need – a pool of candidates – and the tools that can be used to recruit talent faster. Beware: If you don’t have defined competencies and a process to assess against candidate competencies, then the tools won’t do anything but make it possible for you to hire the wrong person faster. Let’s look at the available tools for various steps of the process:
Many recruiting tools are geared toward HR and, therefore, integrated with more robust employee management systems and payroll-related systems. Sourcing tools allow you to get the word out about a new opening as well as search and find candidates. Sourcing tools include job boards, social networks (LinkedIn, Facebook, Twitter), employee referrals, events (trade shows/job fairs), employer/alumni lists, competitive employee lists, and Boolean searching through Google or another Web browser. Keep in mind that posting positions will not help you find the passive high performer, 96 percent of whom are not currently looking for a new position. However, you can use sourcing tools to find prospects who you can nurture for future positions.
Here are some new technological twists that exist in the sourcing arena:
A key aspect to effective recruiting is managing the logistics of the process by tracking applications through the process, including scheduling interviews. Applicant tracking tools provide dashboards and reports to track progress against hiring objectives. The systems typically scan and parse résumés into databases. (Some are more accurate than others – PDF and newsletter-style résumés make this more difficult.)
Ideally, the tool enables job profile creation based on competencies that can be weighted and put into scorecards. Notes and attachments for each candidate should be standard, along with tools to communicate with candidates, including email, social media and video. Examples in this area include traditional providers such as ADP, Lumesse, PeopleFluent and SuccessFactors, as well as emerging providers such as Bamboo HR, Compass, Greenhouse, Lever, Namely and Workday.
Ideally, hiring managers are constantly identifying prospective top talent. As they do so, they need to capture contact information and allow the organization to nurture these candidates before requisitions are opened.
There are a few tools that provide nurturing models. Examples of these tools, also known as talent relationship management systems, include SmartRecruiters, Technomedia and the Connect application from iCIMS.
Candidate assessment tools enable companies to test for a variety of candidate attributes. SuccessFactors, for example, has a competency-based assessment tool to support this effort. IBM Kenexa also has robust tools in this area. Some tools allow companies to add pre-screening questions to the process when applicants apply.
There are also dedicated testing companies that test mental competencies most closely aligned with sales, including reasoning and learning skills, work ethic and emotional intelligence. Most recently, situational judgment tests have come into vogue. These tests provide the applicant with real-life selling scenarios and ask him or her to select the best and worst course of action from a list; each question also tests specific sales competencies. Examples of these assessment tools are the Sales Preference Questionnaire (SPG*GOLD), Sales Achievement Predictor, PEAK Sales Consulting and Wonderlic.
Additional functionalities to consider with any recruiting and hiring technologies include:
Technology is a good thing – it helps automate much of the recruiting process. However, the first step toward implementing technology is to define competencies and job profiles, as well as a solid assessment process and a scorecard, then layer in tools to help automate the process.
Nancy Maluso is a Research Director of Sales Enablement Strategies at SiriusDecisions. Nancy is a seasoned practitioner with more than 20 years of experience in sales leadership, sales enablement and product management, along with marketing roles at organizations of all sizes. Follow Nancy on Twitter @nmaluso1.