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How Does Your Innovation Strategy Compare?

August 27, 2013 | By Jeff Lash

The SiriusDecisions Innovation Strategy Framework was built on research conducted over the past year. By highlighting some of the most common mistakes companies make with their innovation strategies and showing how the Innovation Strategy Framework can help address those issues, we’ve been helping product leaders better align their investments with their growth objectives.

Since its release earlier this year, we've presented our Innovation Strategy Framework to hundreds of companies and had countless conversations about how it can be used to help better approach innovation investments.

By highlighting some of the most common mistakes companies make with their innovation strategies and showing how the Innovation Strategy Framework can help address those issues, we’ve been helping product leaders better align their investments with their growth objectives.

The Innovation Strategy Framework is built on research conducted over the past year. Now that the framework has been constructed, we're beginning to collect data on how companies approach their innovation investment strategy today. Many companies have told us that they'd like to understand whether their organizations are investing similarly to their peers, or to other companies of different sizes and in different industries.

This poll is no longer active, though a summary of the results are available on the blog post "What You Need to Know About Aligning Innovation With Strategy."

Jeff Lash

Jeff Lash is Vice President and Group Director of Go-to-Market at SiriusDecisions, where he leads the Product Management and Portfolio Marketing Research and Advisory Services. A recognized thought leader in product management, he has over 15 years of experience in product management, product development, product marketing, and user experience design. Follow Jeff on Twitter at @jefflash.