With the holiday season upon us, people are dusting off their cookbooks with those special recipes that have been refined over several generations. We start out with memories of our grandmother's sugar cookies or our Aunty Betty's pot roast, but if we don't do all the steps correctly, or if we use the wrong ingredients, we can end up with a holiday meal to remember for all the wrong reasons.
Being in the holiday spirit, I wanted to discuss some of the right recipes and ingredients you need to avoid running a disastrous selection process for a service provider or agency. Including even just one of the following elements in your request for proposal (RFP) process is a recipe for selecting the wrong service provider and making the selection process more painful than it needs to be:
With 2016 right around the corner, companies are undoubtedly looking to bolster or augment their service provider and agency rosters. It is very easy to skip important steps in the selection process and not have the necessary ingredients in place before reaching out to agencies, especially with end-of-year deadlines looming. Keep the mistakes described in this post out of your process to avoid cooking up an RFP disaster.
Cheri brings more than a decade of marketing experience to SiriusDecisions’ Demand Services team. Her background includes experience serving b-to-b organizations at communications agencies and tenure working within marketing organizations. She is a respected and results-oriented leader with a proven track record of moving people and programs forward. Follow Cheri at Twitter.com/@Cheri29